Articles tagged "Content marketing"

Copywriting vs. content writing: Which you need—and how to do them well

Driving traffic to your small business website is a never-ending struggle. SEO! Backlinks! Social promotion! As a small business owner, I'm beyond familiar with how hard it can be to get people to your site—and convert them.

4 automated workflows that help you promote and publish your content

It's hard work to create good content. Not only do you have to make a plan and create the content, you also need to distribute and promote it in the places it's most likely to be seen by your audience. 

Build a Writing and Editing Workflow with Google Docs and WordPress

Publishing online is so easy, you can jot your thoughts down and share them with the world in minutes.

How I use automation to publish more content on my blog

When you're a blogger, adding automation to your workflow helps you stay on top of planning, production, and publication.

Boost Customer Engagement with Interactive Marketing

In Marketo's 2017 State of Engagement report, 82 percent of marketers reported having a deep understanding of their customers. However, more than half of consumers stated that brands could do a better job of aligning with how they want to engage.

How to Find, Hire, and Work with Freelance Writers

As businesses increasingly rely on content to drive their brands forward, there's a growing need for top-notch writers—whether it's to spice up landing page copy or to churn out engaging blog entries.

Total Transparency: How Groove's Tell-All Blog Brings in Paying Customers

There's a new help desk app in town: it's called Groove. But there's a good chance you already knew that, thanks to its popular blog.

Creative Marketplaces: How to Find and Hire the Best Freelancers

For five dollars, you could buy a grande mocha Frappuccino at Starbucks, a Big Mac and 10-piece Chicken McNuggets at McDonald's, or a completely new website redesign on Fiverr.

The Best Online Writing Apps for Collaboration

Writing shouldn't be a solitary endeavor. Unless you're a team of one, every published piece requires hours of back-and-forth between writers, editors, sources, and stakeholders.

Scrivener vs Ulysses: The Best App for Longform Writing

You don't really need a new app to write. You could write a book in your email drafts, Notepad, your phone's notes app, or even in SMS messages if you're desperate. All you need is a blank space to type your thoughts.