Articles tagged "Content marketing"

How to create and write a content marketing strategy (with template)

I've created content strategies for a variety of businesses, so I know what works—and what doesn't. Here are my tips for how to put together a content strategy, including a content strategy template to get you started.

How to spot content marketing in search results

Hi. I'm being paid by a very profitable tech company to write this article. Does that make you question my motives?  It should.

4 automated workflows that help you promote and publish your content

It's hard work to create good content. Not only do you have to make a plan and create the content, you also need to distribute and promote it in the places it's most likely to be seen by your audience. 

Boost Customer Engagement with Interactive Marketing

In Marketo's 2017 State of Engagement report, 82 percent of marketers reported having a deep understanding of their customers. However, more than half of consumers stated that brands could do a better job of aligning with how they want to engage.

Copywriting vs. content writing: Which you need—and how to do them well

Driving traffic to your small business website is a never-ending struggle. SEO! Backlinks! Social promotion! As a small business owner, I'm beyond familiar with how hard it can be to get people to your site—and convert them.

3 content marketing strategies that bring in leads for SaaS startups

About five years ago, when I started my SaaS content marketing journey, generating leads with a SaaS blog was fairly simple. You looked for keywords, covered them with blog articles, built a few backlinks, and watched your traffic grow. Not anymore.

How I use automation to publish more content on my blog

When you're a blogger, adding automation to your workflow helps you stay on top of planning, production, and publication.

How to write a good blog introduction

Sometimes, coming up with an interesting introduction feels like fishing in a dried-up well. For times like those, it helps to have a few formulas or thought starters up your sleeve to kickstart the process. 

7 ways to come up with blog post ideas for your business

If you're trying to create content for your company blog, you need a consistent stream of ideas to fill the pipeline. But where are those ideas supposed to come from? Here, I'll show you some tricks I use to find blog post ideas that work for my business.

How to Find, Hire, and Work with Freelance Writers

As businesses increasingly rely on content to drive their brands forward, there's a growing need for top-notch writers—whether it's to spice up landing page copy or to churn out engaging blog entries.