Articles tagged "Content marketing"

3 content marketing strategies that bring in leads for SaaS startups

About five years ago, when I started my SaaS content marketing journey, generating leads with a SaaS blog was fairly simple. You looked for keywords, covered them with blog articles, built a few backlinks, and watched your traffic grow. Not anymore.

How to spot content marketing in search results

Hi. I'm being paid by a very profitable tech company to write this article. Does that make you question my motives?  It should.

How to deliver content that matters

I've been in the content marketing biz for four years, and for a lot of that time, I felt conflicted about my work. Why? It felt like there was no meaning in the words I wrote and read.

How to create and write a content marketing strategy (with template)

I've created content strategies for a variety of businesses, so I know what works—and what doesn't. Here are my tips for how to put together a content strategy, including a content strategy template to get you started.

How to use Medium to expand the reach of your content marketing efforts

Writing even the most mind-blowing blog post won't cut it when it comes to content marketing. Say it with me: you need a content distribution strategy. 

Sales enablement: How to create content to support your sales team

In the B2B industry, content is the mainstay of marketing and sales. But the standard idea of nurturing leads through top-, middle-, and bottom-of-funnel (TOFU, MOFU, and BOFU) content isn't always possible when it comes to sales. 

How to write long-form content for readers short on time

Writers of the world, listen up. There are ways to make your work more enjoyable so you can increase time on page, conversions, and all the other metrics you hold so dear. 

How to write a good blog introduction

Sometimes, coming up with an interesting introduction feels like fishing in a dried-up well. For times like those, it helps to have a few formulas or thought starters up your sleeve to kickstart the process. 

7 ways to come up with blog post ideas for your business

If you're trying to create content for your company blog, you need a consistent stream of ideas to fill the pipeline. But where are those ideas supposed to come from? Here, I'll show you some tricks I use to find blog post ideas that work for my business.

4 tips for creating an inbound marketing strategy for your small business

The term inbound marketing gets thrown around a lot. The B2B software company HubSpot first coined it over a decade ago, defining inbound marketing as a strategy that attracts customers by creating valuable content and experiences tailored to them.