Finding out the answer to "Which animal best matches your personality?" can be pretty satisfying. Unless, of course, it turns out to be a naked mole rat or something equally disturbing. But there's a reason we can't resist the draw of taking online quizzes. With them, we're tempted to find out more—or confirm the things we already know—about our personality through a common cultural lens. 

And believe it or not: Knowing which 80s celebrity your work ethic matches does fill an inherent need for introspection. 

If you're running a business, you should think about leveraging these quizzes as part of your marketing strategy. (After all, the average quiz gets shared 2,000 times on social media.)

So if you're looking for a quiz tool that will help you generate leads, encourage repeat visitors, and fuel online exposure, Interact should hit the mark. The app hosts more than 800 templates that you can re-use and tweak and displays live examples from brands across the world that have been successful. 

With Interact, you can build personality quizzes, Buzzfeed-style quizzes (we all know how addictive they are), scored quizzes, and assessment quizzes– all of which you can style and color to match your brand's own look and feel. 

You can also set up the outcome you're after. Whether it's audience research or audience segmentation, you can use branching logic to change the route of questions depending on which answers are given. 

You can customize your CTAs at the end of the quiz to capture leads and link off to unique blog posts, products, or a sign-up form. Alternatively, you can build your business opt-in forms into the quiz itself, offering your lead the opportunity to sign up to receive their quiz results. (Though you'll need to upgrade your account to use this particular feature.)

 Use the tool's built-in analytics to track results, or use the embed feature to display your quizzes onto your website, landing pages, or social media platforms. 

No matter your business, there's a quiz out there that's relevant to you. Take, for example, one of the internet's best: "Are you addicted to online quizzes? Take the quiz to find out."

Best of all, you can automate your forms and surveys with Zapier's Interact integration. Here are a few popular workflows to get you started: