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App of the day

1 min read

App spotlight: Interact

By Krystina Martinez · August 23, 2024
Hero with Interact app logo.

I used to struggle when people pelted me with questions like "What are your biggest strengths?" and "How would you describe yourself?" Until I took an assessment that spelled it out for me. (Zero points for self-awareness.) Likewise, your target audience might need a little encouragement to find the answers to their questions.

With Interact, you can give your customers those answers and quickly learn what they want and need. This AI-powered platform lets you build engaging personality quizzes, scored quizzes, and assessments to help you generate more leads and tailor your marketing.

Personalize your marketing with Interact

Interact comes with all the quiz-building features that marketers wish for. To qualify or segment your leads, add branching logic to your quiz to guide users to different outcomes depending on their answers. You can also customize CTAs at the end of each quiz to nurture and convert quiz-takers. For example, collect user email addresses to capture leads (and build your email list) or link to relevant products and blog posts. 

Interact has hundreds of templates, but the best perk is its AI-powered quiz builder. Add your website URL or paste text from your website, then answer a few questions—that's all it takes for Interact's AI to generate a quiz for you. Whether you build a quiz from scratch, a template, or AI, you can monitor performance with Interact's built-in analytics. 

Grow your quiz ROI: Popular Interact workflows

Get even more marketing ROI from your quizzes. Connect Interact with Zapier to automate your work across your favorite apps, such as routing qualified leads to your customer relationship management (CRM) tools or growing your email lists.

You can create automated workflows called Zaps to get leads into your funnel faster, so you can focus on what you do best—delivering the right message at the right time. 

Get started quickly with a few of our most popular Interact workflows:

Send Gmail email notifications from new Interact entries

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  • Interact logo
  • Gmail logo
Interact + Gmail
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    After someone inputs their information through a quiz, you often want to receive an email notification or send a follow-up email to the individual who completed the form. This Zapier automation handles both gracefully, sending an email—either to you or the form respondent—when a new form entry is submitted.
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    Add new Interact quiz entries to Intercom as users

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    • Interact logo
    • Intercom logo
    Interact + Intercom
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      Leads: we all want to capture them, but dealing with the data itself is extremely tedious. Send new quiz leads to Intercom through Zapier, and those new leads submitted into your quizzes will be automatically created as users in Intercom so you can follow up with them via email and chat. You can set automatic communications to occur in Intercom when these new leads are added so that new quiz leads get contacted in real-time when they arrive.
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      Create records in Zapier Tables for new Interact leads automatically

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      • Interact logo
      • Zapier Tables logo
      Interact + Zapier Tables
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        Efficiently maintain and update your lead records with this seamless workflow between Interact and Zapier Tables. When a new lead is added in your Interact app, this automation will create a record in your Zapier Tables, ensuring all your lead information is readily available and managed effectively. Streamline your lead management process by harnessing the power of these two tools together.
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        Create and update LeadConnector opportunities for new Interact leads

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        • Interact logo
        • LeadConnector logo
        Interact + LeadConnector
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          Efficiently manage your new leads from Interact by automatically updating or adding opportunities in LeadConnector. This workflow ensures a seamless integration between the two apps, allowing you to stay organized and promptly respond to new prospects. Save time, enhance your sales process, and keep your pipeline up-to-date with this streamlined automation.
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          Create Kajabi form submissions for new specified leads in Interact

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          • Interact logo
          • Filter by Zapier logo
          • Kajabi logo
          Interact + Filter by Zapier + Kajabi
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            Use this Zap to effortlessly generate a Kajabi form submission for each new leads added in Interact. The filter step allows you to segment your quiz leads by their quiz result for seamless follow up.
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            New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

            This article was originally published in 2021 by Elena Alston and was updated in August 2024 by Krystina Martinez.

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            Krystina Martinez picture

            Krystina Martinez

            Krystina writes about all things automation for the Zapier blog. Previously she was a public radio journalist, so she has a lot of opinions about microphones. When she's not writing or tinkering with Zapier, Krystina enjoys sewing her own clothes and taking long naps in between her many hobbies.

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