RevOps automation collection

How AlchemyLeads improved lead outreach with automation

Like any business, AlchemyLeads succeeds when we turn leads into satisfied clients. For us, that process starts with lead outreach. When we added automation and more personalization, monthly leads grew 240% in the most recent quarter.

How to build creative PR campaigns

After working in creative marketing and digital PR/SEO for about eight years now, I've had to adapt to a range of different teams with different skill sets. Creativity is so personal that you can't use the same kinds of ideas over and over.

4 ways to celebrate wins with partners

It's one thing to celebrate internal wins: as a marketer, you also need to think about celebrating wins with your partners.

7 powerful SEO link building strategies

Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or become less relevant as time goes by. That means you have to continue to find new backlink opportunities.

How to use marketing channel data to grow your business

When you can track your marketing campaigns and channels all the way through to customers signed and revenue generated you get a much better understanding of what’s working and what isn’t, which helps you decide where to increase spend and where to stop.

How Fluent uses Zapier to match the right brand with the right audience

As any business knows, most customer relationships start with intent. Whether that's intent to buy, download an app, or learn more about a brand, connecting the dots for consumers begins and ends with the right kind of targeted advertising.

How to run a product meeting as a marketer (with templates)

I know from experience that it can be challenging, as a marketer, to influence your company's product roadmap. But one thing I've found helpful is to proactively schedule and lead meetings with stakeholders across marketing, engineering, and product.

5 tips for creating effective lead generation forms

Lead acquisition is expensive and time-consuming—there's no way around it. Whether you're investing in referral campaigns, affiliate partnerships, pay-per-click platforms, or social media contests, you have to shell out to get eyes on your lead gen form.

How to create a course for your business in one day

Clients look to me for expert-level advice. And I give it to them. Packaged up into a concise, email-based online course with a tactical plan to execute on the best practices.

How to write a bio that gets results

Your bio can work wonders for you and your business—here's how to write one, including a template to start with.