RevOps automation collection

Facebook lead ads: 6 best practices from experts

Use these expert tips to help you refine your Facebook lead generation campaigns to drive better results.

Revenue operations vs. sales operations: Which is right for your business?

Learn the key differences between revenue operations vs. sales operations and which one your business actually needs.

HubSpot vs. Pardot: Which is right for your business? [2025]

HubSpot (technically, HubSpot's Marketing Hub) and Pardot (now Salesforce's Marketing Cloud Account Engagement) are two of the top competitors in the world of marketing automation software. Here's how they stack up.

12 value proposition templates, plus real-world examples to help you craft your own

These value proposition templates will help your marketing and product teams craft the perfect message about the benefits your offering will bring customers.

The 20+ best digital marketing tools in 2025

Here's a roundup of the best digital marketing tools for businesses and budgets of all sizes.

7 marketing strategies and tips, according to seasoned marketers

Here are 7 tried-and-true marketing strategies—and how to apply them to your own business.

How Laudable built a company from scratch with 240+ automated workflows

With the help of automation, Laudable has operated with a small team of just four employees—yet functions like a company far beyond that size​.

What is risk management? 9 actionable examples and use cases in business

Connect Facebook Lead Ads to Google Sheets

Keep your systems organized by automatically adding leads to a spreadsheet as soon as they come into Facebook.

How to add leads from LinkedIn Ads to Salesforce

Speed up lead follow-up by consolidating your data.