Connecting your Mailchimp account with Google Analytics helps you understand how your email campaigns drive traffic to your website—and what those visitors do once they're there. You can see how many total pages each user visited (and in what order) as well as which page(s) caused them to leave your...

Email automation lets you send personalized, targeted messages to your audience based on a specific event or timed workflow. For example, you could automatically send a purchase confirmation whenever someone buys a product on your site, or you could automatically send a series of emails sharing your most popular blog...