Integrate Mailchimp with HubSpot to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Mailchimp with HubSpot - no code necessary. See how you can get setup in minutes.

Select a trigger from Mailchimp

A trigger is an event that starts your Zap and runs the workflow. For example, with Mailchimp, a trigger could be "New Campaign."
A trigger is the event that kicks off your automated workflow.

Setup an action from HubSpot

An action is what takes place after the automation is triggered. For example, with HubSpot, the action could be "Add Contact to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Mailchimp to HubSpot

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Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Mailchimp to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Mailchimp + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and HubSpot

You can integrate HubSpot with Mailchimp through Zapier by setting up Zaps that connect the two platforms. Start by selecting HubSpot and Mailchimp as your apps, and define the trigger (e.g., new contact added in HubSpot) and the action (e.g., add/update subscriber in Mailchimp). Our setup guides within Zapier will walk you through connecting your accounts, triggering actions, and automating your workflows efficiently.

In a Zapier integration with Mailchimp, some common triggers available for HubSpot include 'New Contact', 'Contact Property Changed', 'New Form Submission', and 'New Deal'. These triggers allow you to initiate specific actions in Mailchimp when an event occurs in HubSpot.

Using data from HubSpot, you can automate several actions in Mailchimp such as adding a subscriber to an audience, updating subscriber information, or even sending a campaign. Select the appropriate trigger events in HubSpot that will initiate these actions automatically via Zapier.

Before integrating, ensure you have administrative access to both your HubSpot and Mailchimp accounts. Verify that API connections are enabled for both platforms and have any necessary permissions to create contacts or send campaigns. Having this access will streamline setting up the integration on our platform.

While our platform is designed primarily for automating ongoing processes, syncing existing contacts would require exporting them from HubSpot and importing into Mailchimp directly. However, once integrated, new contacts can be automatically synced going forward.

For most users on our platform, Zaps involving integrations like between HubSpot and Mailchimp run every 5 to 15 minutes depending on your plan. This frequency ensures timely updates across both platforms without manual intervention.

If you encounter issues with the integration not working as expected between Hubspot and MailChimp, first check that all account connections are active and properly authenticated on our platform. Review each trigger-action setup for accuracy or consult our troubleshooting guides for more detailed solutions.

Connect Mailchimp and HubSpot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Practical ways you can use Mailchimp and HubSpot

Add new subscribers to Mailchimp list from new HubSpot contacts

When a new contact is added in HubSpot, Zapier will automatically add them to a specified Mailchimp audience. This ensures your email marketing list is always up-to-date without manual effort.

Business owner
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Send welcome email via Mailchimp when new contact is added in HubSpot

When a new contact is added in HubSpot, Zapier will trigger a welcome email to be sent via Mailchimp. This ensures every new customer gets an immediate, consistent introduction to your services.

Customer support ops

Notify team of new engagement in HubSpot through Mailchimp update

When a new engagement is created in HubSpot, Zapier sends an update to your team via Mailchimp. This keeps everyone aligned with the latest customer interactions for better data analysis and predictive modeling.

Data science

Add job applicants from Mailchimp to HubSpot contacts

When a job applicant subscribes via a Mailchimp form, Zapier will automatically add their details into HubSpot. This helps streamline the recruitment process and ensures candidate data is centralized.

HR & recruiting ops

Connect Mailchimp and HubSpot to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Audience
    • Status
    Trigger
    Scheduled
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    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Scheduled
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    • Store
      Required
    Trigger
    Scheduled
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    • Store
      Required
    Trigger
    Scheduled
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