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Set up your first integration
Quickly connect Airtable to Salesforce with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Airtable with Salesforce - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Record" from Airtable.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects Airtable and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- BaseRequired
- TableRequired
- Limit to View
- Include attachment content
Try ItTriggerPolling- BaseRequired
- TableRequired
- RecordRequired
- CommentRequired
ActionWrite- CacheCopy
- BaseRequired
- TableRequired
ActionWrite- BaseRequired
- TableRequired
- Help Text
- Primary lookup fieldRequired
- Secondary lookup field
ActionWrite
- Help Text
- BaseRequired
- TableRequired
- Last modified time columnRequired
- Limit to view
- Include file contents?
Try ItTriggerPolling- BaseRequired
- TableRequired
ActionWrite- NameRequired
- Workspace IDRequired
- Number of TablesRequired
ActionWrite- BaseRequired
- Table NameRequired
- Table Description
- Primary Field Name
- Primary Field Type
ActionWrite
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Practical ways you can use Airtable and Salesforce
Track sales leads efficiently.
When a new lead is added in Salesforce, Zapier will add the relevant details into Airtable. Keeping a centralized record in Airtable allows business owners to quickly reference sales opportunities and measure team performance in real-time without toggling between systems.
Business Owner
Sync new records with Salesforce.
When a new record is created in Airtable, Zapier can automatically create a corresponding record in Salesforce. This ensures that your Salesforce information is always up-to-date without the need for manual entry, reducing errors and saving time for your IT team.
ITUpdate CRM for marketing campaigns.
When a record is updated in an Airtable campaign tracking base, Zapier will update a corresponding Salesforce record. This ensures that campaign data is synchronized across platforms, giving the marketing team clarity on campaign effectiveness and their impact on sales leads.
Marketing & Marketing OpsLearn how to automate Airtable on the Zapier blog
Learn how to automate Salesforce on the Zapier blog
Frequently Asked Questions about Airtable + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Airtable and Salesforce
What triggers are available when integrating Airtable with Salesforce through our platform?
When integrating Airtable with Salesforce using our platform, triggers such as 'New Record in View', 'New Base', and 'Record Updated' from Airtable can initiate actions in Salesforce. This allows for seamless automation and synchronization between your datasets.
How do I set up an action to create a new record in Salesforce based on changes in Airtable?
To set up an action that creates a new record in Salesforce when changes occur in Airtable, you need to configure a trigger like 'Record Updated' or 'New Record' in Airtable. Once triggered, you can map the information fields necessary for creating a corresponding new record in Salesforce.
Can I update existing records in Salesforce using data from Airtable?
Yes, by setting up the correct action flow. You can use the trigger events like 'Record Updated' from Airtable and follow it with an action step to 'Update Record' within Salesforce, mapping fields accordingly to ensure accurate data transfer.
Are there limitations on the types of data I can synchronize between Airtable and Salesforce?
While our integration supports most common data types including text, numbers, dates, and dropdowns, it's important to ensure field compatibility between Airtable and Salesforce. Complex objects or unsupported fields may require custom handling.
Is it possible to automate bidirectional updates between Airtable and Salesforce?
Yes, bidirectional updates are possible by setting reciprocal triggers and actions between the platforms. For example, a record creation or update in Airtable can trigger updates or creations of records in Salesforce and vice versa.
How do we handle errors during synchronization between the two platforms?
Our system logs errors during synchronization attempts. Users are notified through alerts or dashboards where they can review details about the failure reasons—commonly related to field mismatches or connectivity issues—and take corrective measures.
What should I check if my integration isn’t syncing properly?
First verify that the fields mapped between Airtable and Salesforce are correctly aligned. Check if triggers are correctly configured and active on both sides. Also, review any error logs provided on our dashboard for insights into potential issues causing sync failures.
