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Luke Strauss

Based in sunny San Diego, Luke is a digital marketer with 3+ years of experience developing and executing content strategy for eCommerce startups and SaaS enterprises alike—Airtable, Zoom, and yes, Zapier—to name a few. When he isn’t diving into a keyword research rabbit hole, you can find him at a music festival, thrifting, or spending time with his friends and family.
Luke Strauss

Luke's articles

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More from Luke

Marketing tips

What is lead management and how do you do it right?

Lead management is the process of collecting and managing leads with the goal of turning them into customers through targeted marketing content.

By Luke Strauss

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15 min read

A hero image with the logos of the best customer support apps

Best apps

The best customer service software and customer support tools

Looking for a new customer support solution for your team? Read on for our breakdown of the 10 best customer service software.

By Luke Strauss

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22 min read

Hero image with and icon of a check mark

Business tips

What is a proof of concept? And how to write one (with template)

A proof of concept (POC) is a strategy used to verify whether an idea is feasible. It's meant to weed out the bad ideas and bring the good ones to life.

By Luke Strauss

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8 min read

Marketing tips

AI in marketing: Benefits, use cases, and implementation strategies

Here's how you can leverage AI to bring your marketing campaigns to life.

By Luke Strauss

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14 min read

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'