For many of us, the first storefront we opened was a lemonade stand as a kid. We only needed the supplies to make the lemonade and a shoebox to collect the earnings. These days—whether selling consulting services or artisan lemonade mixes—your online store needs a powerful platform to run your business. 

Look no further than WooCommerce. It's an eCommerce plugin for WordPress that transforms your site into an online shop. And just like WordPress, WooCommerce offers endless customization options to help you grow your business.

Sell almost anything with WooCommerce 

Once you install WooCommerce, you can easily customize your store's appearance to match your brand. Fans of WordPress will find that adding products in WooCommerce is just as intuitive, even with more advanced features like bundling items in a sale and auto-calculating shipping rates.

WooCommerce sets itself apart by allowing you to customize the platform to support your business model. It also supports subscriptions, bookings, and memberships, so you can sell subscription boxes, offer coaching services, and even charge for exclusive content. WooCommerce turns the lemons of running an online store into sweet lemonade.

Automate your online business: Popular WooCommerce workflows

Scaling your business is even sweeter with automation. Connect WooCommerce with Zapier to automate the day-to-day operations across your favorite apps.

Whether you need to create invoices for new subscriptions or add customers to an email list, you can create automated workflows called Zaps to create a seamless purchasing experience.

Get started quickly with a few of our most popular WooCommerce workflows: 

This article was originally published in July 2020 and was updated in March 2024 by Krystina Martinez.