Articles tagged "Social media"

Reddit marketing: How to get it right (and wrong)

Reddit can be a gold mine for brands, but it can also be absolutely brutal if you dive in without learning the ropes.

How to use Instagram Stories for business

Let's take a look at how to use Instagram Stories for business—along with some more examples of folks doing it right.

7 ways to use social media automation to promote your content

Sharing your content across your social platforms can increase your marketing reach—but it can also require a lot of work from your social team. The good news is that there are plenty of automation options to make it easier.

The ultimate guide to Twitter advanced search

Whether or not you've signed up for Twitter, you have the power to perform detailed queries on the endless stream of Tweets by using the site's advanced search.

How to advertise on Twitter

I've spent the last 10 years writing about and implementing paid ad strategies for businesses, and almost every single company has focused their advertising on LinkedIn, Facebook, Instagram, and Google. 

Are LinkedIn groups for marketers worth joining?

I started my search by looking for LinkedIn groups related to "marketing." I expected a lot, but I did not expect 93,000 results, including four groups on the first page alone with a million or more members.

How to use Instagram Live for marketing 

I've hosted several Instagram Lives, both solo and with guests, and there's no denying the results they drive. 

How to write Instagram captions for your business

How to create a Facebook business Page that works

Here are seven things that I've learned through my experience—it's a combination of how-to tips and strategy suggestions, and they'll help you build a Facebook Page for your business that does more than just collect dust.

The FOMO strategy: How 3 brands used micro-influencers to get overly sponsored

While many brands rely on exclusivity or social proof, some are tapping into fear and using FOMO to drive brand awareness and sales. How? With the help of lots (and lots) of micro-influencers.