Articles tagged "Small business"

How a commitment to customer service can help your business grow

A customer-centric business puts its customers at the center of every initiative. Their goals and objectives are two main driving forces behind every business decision—from marketing strategy to product development.

How to write recruiting emails that aren't terrible

A lot of the cold recruiting emails I get aren't very persuasive. In fact, some of them are downright annoying and make me actively dislike the person or company who sent them—the opposite of what they're supposed to do.

Spend less time on lead management with these tips

How much time do you think your team spends managing leads? If you spend more time sorting your prospects instead of working to make them paying customers, your lead management process may need a major overhaul. 

How automation helps me make money, not just earn it

You wouldn't be reading the Zapier blog if you didn't already appreciate that time is precious and expensive. But as a business owner or general profit-seeker, you can choose to use that time to either earn money or make money.

Postcards: An automated take on a classic marketing channel

When we think of quick, effective marketing communications channels we tend to think of email and social media. But don't overlook trusted channels like direct mailed postcards—which can now be automated.

5 tips for creating a case study that converts

A few months ago, I started working on my first series of case studies. I came into it a bit daunted by the idea, but I learned so much about what works—and what doesn't. My last case study series boosted our sales and reconnected us with some old clients.

Brand voice 101: How to create a consistent brand

Like many terms in the world of branding, "brand voice" gets thrown around a lot without a solid definition to weigh it down. Here I'll walk you through the step-by-step process of creating a consistent brand voice.

The roles your customers play in your business—and how to help them succeed

Customers do more than just pay us for services rendered or products sold. They contribute to our research and planning, help us with our marketing, perform quality control checks, and everything in between.

How to communicate with businesses that use a different chat app

Having worked in the team collaboration industry since even before the inception of Slack, it's fascinating to see customers, analysts, and journalists draw comparisons between Slack and Microsoft Teams and speculate over replacements and acquisitions.

Zapier report: The 2021 state of business automation

The future of automation is about how technology can support humans, especially in the small and mid-sized business community. Software automation has grown, enabling workers to be more efficient and giving them time back to do things only people can do.