Articles tagged "Small business"

7 powerful SEO link building strategies

Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or become less relevant as time goes by. That means you have to continue to find new backlink opportunities.

Why you should build a customer advisory board

When it came time to designing our first product, a crew neck sweater, we decided the best path forward was to ask other people what they wanted.

6 creative ways to use Notion for your business

Based on my own experiences and some creative ideas from brands and creators that I love, here are some fresh ways to use Notion to get organized, work more productively, and empower the people around you.

How to get awesome customer testimonial videos

Just as bad reviews can do serious damage to your brand, a trustworthy recommendation can work wonders. And while positive reviews are great en masse, a single customer testimonial video can mean more than all those reviews combined.

The 7 surprising things that boosted my productivity as a solopreneur

As a freelancer and solopreneur, I've spent years trying to make every move count. I know I'll never eliminate every inefficiency or remove every distraction, but since I'm doing things solo, I need to maximize my time. Here's what I wish I'd known sooner.

How to write Instagram captions for your business

What to do when your web content is stolen

If someone steals your content, it's up to you to get it taken down. Here's how to do that.

7 ways to be transparent in your business—and why it matters

The more transparent you are, the more likely you are to meet your customers' expectations. And when someone knows what they're doing to get from you, they're more likely to stick around.

5 tips for easy, impactful corporate gifting

There have been all sorts of studies showing that a gift is a meaningful way to make an employee, client, or contact feel valued and loyal. But it only works if the gift itself is right—no one wants another branded stress ball.

Zapier report: Pandemic business boom

While the start of the pandemic forced furloughs, layoffs, and business closures at unprecedented speed, Americans responded by starting small businesses at a record pace, according to a new report by Zapier.