Articles tagged "Small business"

7 tips for crafting an outreach email that gets a reply

Cold emails can feel like a last resort. But there are some relationships you can only build by sending a cold email. Here's how to do it.

Lean into slow seasons of work by concentrating on your mental health 

Slow seasons require a lot of discipline and tenacity—a hard ask when I just want to sleep for days. Still, it's a great time for reflection and planning, and I'm determined to make the most of the downtime. Here are some ways you can, too.

SWOT analysis: How-to guide and template (that won't bore you to tears)

A SWOT analysis is a technique businesses use to gauge their current state and plan ahead by considering strengths, weaknesses, opportunities, and threats.

How to create a Facebook shop

Facebook Shops are an easy way to reach more customers and sell on Facebook and Instagram. Here's a detailed guide on how to create a shop on Facebook.

How to build a lead generation funnel

The steps to build a lead generation funnel include finding your target customers, creating content, and engaging leads with email marketing.

Customer journey mapping 101 (+ free templates)

A customer journey map illustrates an individual's progression from awareness to brand loyalty, encompassing the touchpoints between the person and brand on the way.

6 obstacles every early-stage business owner should expect

Thinking about starting a small business? There's more to it than managing money and prepping for taxes. Here's what I learned in my first year as a business owner.

7 free small business budget templates for future-proofing your finances

Take control of your finances with these free downloadable small business budget templates and tips on creating and reviewing your budget.

6 unconventional tips for finding new clients

You've already joined online communities, reached out to past clients, and made a flashy website. Learn 6 other ways to boost your client acquisition.

What is business email compromise—and why should you care?

The cybersecurity threats facing businesses continue apace, and one of the fastest growing threats to both SMBs and enterprise organizations is the business email compromise (BEC) attack.