Articles tagged "Data & analytics"

Progressive profiling: a non-icky way to collect customer data

How do you understand your audience and segment them effectively if folks aren't clicking yes on that cookie consent banner? The answer is progressive profiling, and it sounds a lot more sinister than it is.

Spreadsheets aren't databases—stop using them like one

Sometimes a spreadsheet isn't enough. Sure, they're quick to create, but they have limits—and those limits have consequences.

A brief guide to data attribution models

It's one thing to know how you're doing against your metrics. But even if you're knocking it out of the park, if you don't know why you're doing well, you won't be able to replicate your success.

How to Use Google Analytics

Google Analytics is a website analytics platform that lets you track and measure visits to your website, actions taken on your website, visitor demographics, and much more.

GA4 vs. Universal Analytics: What's new in Google Analytics 4?

After moving my own site over and helping several clients migrate, I'm pretty excited about GA4. Here's how it's different from Universal Analytics, and what you can expect from the new platform.

Collecting complex data? Here's how to automate it with Zapier

Whenever you need to handle complex information, such as payment information or signatures, a data collection tool will get the job done better than traditional form builders.

How to automatically pull data for reports, charts, and dashboards

Charts, reports, and dashboards help you identify trends you can use to understand, improve, and develop your performance. Automation can help you get the most of the tools you use to communicate data and make them less labor-intensive to use.

How to Add Google Analytics to Squarespace

Google Analytics is the ultimate dashboard for website owners, allowing you to watch pageviews in real-time or dive deep into demographic data. And you can add Google Analytics to any Squarespace website, though the option to do so is a little hidden.

In defense of making spreadsheets for fun

In August, I made a spreadsheet that simulates live baseball games. It was a desperate attempt to grab hold of some semblance of control over the disaster roulette that is this year. It was an act of blind curiosity, a one-time thing.

How Fluent uses Zapier to match the right brand with the right audience

As any business knows, most customer relationships start with intent. Whether that's intent to buy, download an app, or learn more about a brand, connecting the dots for consumers begins and ends with the right kind of targeted advertising.