Articles tagged "Brand marketing"

6 promotional event ideas to boost your brand

We asked business owners and marketers what kinds of promotional events have worked best for their business, and here's what they said. 

How to measure brand awareness: 9 key metrics to track

Social listening, branded search volume, backlink profiles, and earned media coverage are just a few metrics to track brand awareness. Read on to learn more.

How to create brand visuals for free in Canva

Here, I'll show you how to use Canva to make some basic brand assets, so you can build a consistent and effective brand even if you have zero background in design.

How to build a Discord community for your brand

I learned a lot working with the Unwinnable team to engage subscribers with a Discord community. I'd like to share what I learned, so here's how you can create a Discord community for your brand.

How to use brand partnerships as a growth strategy

No matter the size of your team or your budget, partnerships are a great way to grow your brand.

How to craft your brand message (with template)

No matter how revolutionary, life-changing, and industry-disrupting your product or service is, that alone isn't going to sell it. You still need to convince people of its value.

Choose your words carefully: How to build a brand lexicon for your marketing

Having a lexicon recognizes that a word's meaning is only part of what it communicates. Its feel and connotation also deliver a message—everything the word communicates needs to support your brand and messaging.

Brand journalism: What is it and what can it do for your brand?

Not every bit of content has to apply to the pain points your company solves or benefits it provides—and that's where brand journalism comes in.

How marketers can use anchor bias to build their brand

Working in content marketing for the past five years has shown me there's one thing customers want to know about your brand: why you? 

How to get your customers' attention—and keep it—with a compelling narrative

I spoke with Peep Laja, CEO of Wynter, which hosted a conference in April of 2021 on the importance of storybranding. He told me that there are only two ways businesses can compete in the crowded marketplace today: on innovation or on brand.