Articles tagged "Brand marketing"

Brand voice 101: How to create a consistent brand

Like many terms in the world of branding, "brand voice" gets thrown around a lot without a solid definition to weigh it down. Here I'll walk you through the step-by-step process of creating a consistent brand voice.

How to establish your brand in a crowded niche

Starting a business is daunting enough. What if you're doing so in one of the more highly saturated niches, like marketing, cooking, fashion, or DIY, that have tons of bloggers, YouTubers, and other content creators with large audiences?

4 steps to establishing your brand personality

When you think about a brand, you often think about the aesthetic: the logo, the colors, the imagery they use. But a brand's voice—the personality behind the product or services—is what brings brands from recognizable to loved.

How video can inspire consumer trust in your business

Trust is a rare commodity in business, but if you want to grow a loyal eCommerce following, you need people to trust you—and to trust your brand.

How to build brand awareness without a budget

When I started my business, I had this idea that brand awareness came after a sale happened. I was utterly convinced. I thought the only way you could have brand awareness before a sale was if you had deep pockets—like celebrities-promoting-you deep.

Why a brand book is your business's key to building a strong brand

People often ask me: "What's the very first thing you need to consider when launching a fashion brand?" My answer is clear: branding. But that wasn't obvious to me when I started. Back then, brand development kind of slipped through the cracks.

About Page Essentials: Consider These 8 Elements to Make Your Company Look Best

One of the smallest pages on your website can also be one of the most important: your About page. And yet, this crucial page is often buried in a drop-down menu or a small link in the footer.