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Follow Up Boss: App spotlight

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Follow Up Boss: App spotlight

How this app turns your real estate leads into appointments

By Elena Alston · May 28, 2021
Follow Up Boss app logo on a blue background

No real estate business is immune to dawdling—it can't be. Whether your prospective clients want to squeeze into a high-rise loft in Brooklyn or are upscaling to an airy condo in Florida (beachside please), speed-to-lead is key. 

As the adage goes, you have five minutes to follow up with a lead after they've reached out before they go elsewhere. It's a short shelf life.

The problem, of course, is that you're not always going to be chained to your desk answering the phone. Fielding contacts and following up with leads takes a whole team, and even then, you can't always be expected to be on the ball.  

This is something that Follow Up Boss, a real estate CRM tool, aims to solve. 

Follow Up Boss origins: A single line of code

Follow Up Boss first came to life in 2011. (It's when the very first line of code was written.) The idea came from an interview with their first customer, who at the time told the team that he couldn't even watch a movie with his children because he'd have to be on his phone, manually forwarding leads to his agents. 

It was the first CRM tool (for estate agents) that launched a robust API supporting IDX events, enabling users to follow up with leads from virtually anywhere in seconds. 

Did you know? Follow Up Boss is a completely self-funded company, growing organically and keeping its sole focus on customer support.  

Follow Up Boss today: Impressive speed-to-lead

Today, Follow Up Boss serves thousands of brokers, real estate agencies, and teams—helping them bring order to the chaos of the property business.

It allows users to respond to leads within seconds, drive more sales, and have a visible overview of where prospects are in the sales pipeline. Features include auto-send emails, outbound and inbound call management, and automated text messaging. 

Fave feature: The app's Leaderboard feature turns your team's activity and sales stats into shareable dashboards, so you can track, empower, and reward your team's efforts.

Acceleration through automation: Popular Follow Up Boss workflows

Together, Zapier and Follow Up Boss can help real estate agents focus on what's important by saving them time through automation. By pairing the two, you can find new ways to streamline your work and get more face-to-face time with your leads. Here are a few popular workflows to get you started:

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use this app, and many others, with Zapier.

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Elena Alston picture

Elena Alston

Elena Alston is a content specialist at Zapier based in London. She's a big advocate of automation and loves making it more accessible to people via storytelling.

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