Real estate isn't really about land. It's about people. But managing people can get messy in a hurry if you don't have the systems in place to reach out, follow up, and close sales with clients. Follow Up Boss, or FUB, is a customer relationship management (CRM) tool designed to do the impossible: herd cats. Or, in this case, leads.

As it turns out, it's not as hard as you might think. Follow Up Boss uses automation and workflows to manage your leads, send out pre-programmed drip campaigns, and alert you when it's time to reach out. Get an entire team up on the FUB workflow, and you can even view which prospects haven't heard from you in a while, which means no one's slipping through the cracks. 

But use Zapier's automated workflows—called Zaps—and you don't have to limit yourself to the features of Follow Up Boss. You can use this CRM as a hub for anything and everything in your business. Here's how. 

Table of contents

• Import your entire lead generation system into Follow Up Boss

• Turn Follow Up Boss contacts into newsletter subscribers

• Organize leads into spreadsheets and contact lists

• Send notifications and emails for new events

• Extend your reach with webhooks

Import your entire lead generation system into Follow Up Boss

The whole appeal of Follow Up Boss is a dashboard for reviewing your entire system of leads. That's the key word: entire. If you aren't able to cull contacts and leads from your website into the same system as leads from your Facebook Ads, well, that's a problem. And it's how businesses like yours can get overwhelmed in a hurry.

Ideally, you could use Follow Up Boss to import all your leads. But this is the real world we're talking about. You're going to have your favorite lead sources—lead management apps, online forms, even email leads—since people can find your agency in many ways. 

Here are a few of the most common places you might want to capture leads to send to Follow Up Boss. Note that these Zaps allow you to add contacts to Follow Up Boss without triggering an email send, meaning you can add new leads to your system without accidentally spamming them with the wrong emails.

From lead management apps:

From forms:

From email:

Turn Follow Up Boss contacts into newsletter subscribers

One of the best ways to maintain leads is to keep offering people value. Maybe you'll send out new listings to interested leads or offer your thoughts on the current market. Whatever it is, a newsletter keeps leads warm. 

With one of these Zaps, you can easily add your Follow Up Boss contacts to your subscriber lists in your favorite newsletter tools:

Or you can do it the other way around: bring new email newsletter subscribers into Follow Up Boss as leads. Either way, you'll turn your newsletter into an extension of your FUB features.

Organize leads into spreadsheets and contact lists

Once you've got a new lead in Follow Up Boss, you can create backup files via Google Sheets or export to Google Contacts, just in case you ever lose access to your Follow Up Boss contacts. It can also make it easier to share lead info with other teams or tools that might not have access to FUB.

Set new Follow Up tags or contacts to trigger events in Google Sheets, Contacts, and more. You can even create specific customer segment backups by using the tag features in Follow Up Boss. Or switch it up and have your contacts lists populate your Follow Up Boss leads.

Send notifications and emails for new events

When there's a new event—say a new lead signing up or an alert to follow up with an old lead—you usually need your agency or a teammate to spring into action. Let's consider an example. Within Follow Up Boss, a lead moves through different stages. Maybe they move from a Lead (someone who's given you their email but little else) to a Hot Prospect (someone clearly expressing interest). 

The goal of Follow Up Boss is to immediately capitalize. So set Follow Up Boss to trigger your internal Slack messages and let a team member know there's a new Hot Prospect. By funneling everything to an entire team, you keep everyone responsive, fast, and on target. 

If it sounds like a lot of work, use Zaps to simplify your system within Follow Up Boss. For instance, you can set a specific tag to your FUB contacts to trigger outgoing emails—reminding the appropriate people that it's time to follow up.

Extend your reach with Webhooks by Zapier

Not seeing the direct, one-to-one connection between apps you were hoping for? We've built you a middleman. Use Webhooks by Zapier as a catch-all tool. If another app integrates with webhooks but doesn't have a Zapier integration yet, you can still set up an automation to update Follow Up Boss as though you had a direct connection. 

Or run it the other way around: set a new contact in Follow Up Boss to send out a "custom request" in Webhooks by Zapier and trigger downstream actions from other apps.

Turn Follow Up Boss into the ultimate lead tool

It's enough work to try to capture leads. Once you have those leads in place, it shouldn't be more work to manage them. Make sure your lead system connects with your other business-critical tools with automation.

Of course, this is just a sampling of what you can do when you match Follow Up Boss with Zapier. What will you automate first?