RevOps automation collection

How to influence the product roadmap (if you're not a product manager)

Depending on how your company is structured, your product team (or teams!) might be juggling several different projects at once. If you're not on a product team, it can be challenging to get your project prioritized and added to the product roadmap. 

5 ways marketers can repurpose webinar content to maximize ROI 

Between coming up with topics, coordinating with guests, and dealing with the inevitable last-minute tech issues, webinars are resource-intensive. You're putting too much effort into them to let that content sit around and collect dust. 

How to create and write a content marketing strategy (with template)

I've created content strategies for a variety of businesses, so I know what works—and what doesn't. Here are my tips for how to put together a content strategy, including a content strategy template to get you started.

4 tips for creating an inbound marketing strategy for your small business

The term inbound marketing gets thrown around a lot. The B2B software company HubSpot first coined it over a decade ago, defining inbound marketing as a strategy that attracts customers by creating valuable content and experiences tailored to them. 

How to use Zapier to avoid duplicate entries in Zoho CRM

Lead generation is the bread and butter of digital marketing. If you've been generating leads for any length of time, you likely encountered a common issue: data duplication in your CRM. Use Zapier to keep that from happening.

3 content marketing strategies that bring in leads for SaaS startups

About five years ago, when I started my SaaS content marketing journey, generating leads with a SaaS blog was fairly simple. You looked for keywords, covered them with blog articles, built a few backlinks, and watched your traffic grow. Not anymore.

How to prioritize advertising platforms (with template)

I've been working in performance marketing for about six years, and if there's one thing I've learned (I've learned more than one thing, I promise), it's this: not every advertising channel will work for every business.

How to report on social media marketing results (with template)

No matter how much time humans spend on social media, it can still be hard to convince people of its value for a business. I've been a social media marketer for years, and I still sometimes struggle to show my company the impact that social can have.

5 tips to get the most out of Dreamforce—and stay productive

Salesforce users from around the world will come together for Dreamforce, the cloud CRM's signature conference. This global, hybrid experience includes keynotes, panels, lightning talks, and more.

How to automatically pull data for reports, charts, and dashboards

Charts, reports, and dashboards help you identify trends you can use to understand, improve, and develop your performance. Automation can help you get the most of the tools you use to communicate data and make them less labor-intensive to use.