RevOps automation collection

How to self-edit: A 5-step process

When a piece of marketing starts and ends with you, it's hard to be objective. Here are tips from fellow marketers about how to self-edit your writing.

5 videos you should embed on your website

Videos are huge on social—but it's easy to forget that you have another spot for videos that's even more visible: your own website. 

Easily track leads from content with Outgrow

Send leads from Outgrow content to the right place with automation.

5 tips for easy, impactful corporate gifting

There have been all sorts of studies showing that a gift is a meaningful way to make an employee, client, or contact feel valued and loyal. But it only works if the gift itself is right—no one wants another branded stress ball.

How to use automation with Google Customer Match for better audience targeting

Google's Customer Match allows advertisers to build custom lists for better retargeting. However, it takes active and ongoing work to make sure that your lists are up to date—which is time-consuming if you're doing this manually.

What a popular multiplayer role-playing game can teach us about customer loyalty

How did the FF14 team manage to build such a loyal customer base? The answer goes beyond game quality. The people behind FF14 actively invest in business and marketing practices that build customer trust.

How to collect the right information for your creative briefs

Working for an in-house design team means that your colleagues will assume you have all the context you need to create your designs. You all work for the same company, so you all know all the things, right? Not so much.

Progressive profiling: a non-icky way to collect customer data

How do you understand your audience and segment them effectively if folks aren't clicking yes on that cookie consent banner? The answer is progressive profiling, and it sounds a lot more sinister than it is.

How to use Medium to expand the reach of your content marketing efforts

Writing even the most mind-blowing blog post won't cut it when it comes to content marketing. Say it with me: you need a content distribution strategy. 

Automatically add leads to your CRM or email marketing platform

When someone fills out a form on your website or signs up to hear from you, it’s important to welcome them into your email platform or CRM quickly. Automation helps you do this quickly and accurately.