Genevieve Colman

How to use personality tests to build a productive team

It's late on Tuesday night, and instead of sleeping like you should be, you find yourself taking a personality quiz your friend texted you. I mean, there's clearly no way you'll be able to sleep until you confirm you'd never be a Slytherin.

User Personas: One of the Best Tools for Understanding Your Customers

Have you ever tried to buy a gift for someone you didn’t know very well? It’s pretty darn tough.

How to Master the Art of Listening

Listening is the unsung hero of communication. We love to praise great orators and recite lines from famous speeches, and rightly so. Words are powerful. But listening can be equally so.

The Conscious Style Guide: How to Talk About People with Inclusive and Tactful Language

Do you remember Richard Scarry’s books? You might have heard that last year, his classic Best Word Book Ever got some updates.