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Daniela Milosheska

Founder of Bastet Noir

Daniela Milosheska has a Bachelor's degree in entrepreneurship from Gea College, Ljubljana, Slovenia and a Master's degree in fashion and luxury management from SKEMA university in France. She started as an intern for an event organizing company, where she was working as a project manager for PR and marketing events. After that, she started working as a business focus researcher for the Ethical Fashion Forum in London.

Daniela came back to London and founded Bastet Noir at the end of 2013. It started as a platform to promote and sell Macedonian fashion designers outside of the borders of Macedonia, and four years later pivoted to become a standalone custom-made fashion label whose pieces are produced by women single parents in North Macedonia. She's also the founder of Coffice, the first co-working center in North Macedonia. In addition to her work, she's a storyteller, fashion addict, and without sounding too cheesy, an incurable dreamer and relentless entrepreneur at heart.

Daniela Milosheska

Daniela's articles

Most recent articles

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More from Daniela
Hero image with a picture of a scrunchie on its own, and the same scrunchie on a ponytail

Small business tips

Why a brand book is your business's key to building a strong brand

People often ask me: "What's the very first thing you need to consider when launching a fashion brand?" My answer is clear: branding. But that wasn't obvious to me when I started. Back then, brand development kind of slipped through the cracks.

By Daniela Milosheska

6 min read

A hero image with a screenshot of the Bastet Noir blog showcasing the faces of Bastet Noir

Small business tips

How we succeeded at content marketing with no budget

Creating a compelling story around your brand is the first step toward creating a successful business. But why? Because we're all suckers for a good story.

By Daniela Milosheska

6 min read

Hero image with a screenshot of an Instagram post from Bastet Noir

Small business tips

Making the most of social media for your business—without a budget

You know who loves to give advice? Everyone. Especially when it comes to marketing. But what do you do when that advice all requires a budget—a budget you don't have? What happens then?

By Daniela Milosheska

6 min read


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