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Ana Gotter

Ana is a strategic content marketer specializing in business, finance, and marketing writing, though she's worked across a range of industries. She works from her home in Orlando with her three dogs and can be contacted at www.anagotter.com.

Ana Gotter

Ana's articles

Most recent articles

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More from Ana
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Automation inspiration

4 ways to automate Facebook Lead Ads

As an advertising tool, Facebook Lead Ads is in a league of its own, with billions of users and the ability to drive qualified leads to your company without ever forcing users to leave Facebook.

By Ana Gotter

5 min read

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App tips

What is Hubspot—and what does it do?

HubSpot coined the term inbound marketing, but saying something is an inbound marketing tool doesn't mean much when you don't know what inbound marketing actually means. 

By Ana Gotter

6 min read

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Automation inspiration

7 ways to use social media automation to promote your content

Sharing your content across your social platforms can increase your marketing reach—but it can also require a lot of work from your social team. The good news is that there are plenty of automation options to make it easier.

By Ana Gotter

5 min read

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App tips

Trello doesn't have subtasks—try checklists instead

My tool of choice is Trello: I use it for my own workflows and to help keep my clients on track. It's a powerful little app, with all sorts of small features to help you get even more out of it. My favorite feature: checklists.

By Ana Gotter

3 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'