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Ana Gotter

Ana is a strategic content marketer specializing in business, finance, and marketing writing, though she's worked across a range of industries. She works from her home in Orlando with her three dogs and can be contacted at www.anagotter.com.

Ana Gotter

Ana's articles

Most recent articles

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More from Ana
The Pinterest, Facebook, WordPress, and Shopify logos.

Automation inspiration

5 ways to automate Pinterest

Pinterest can be a powerful selling tool for businesses, with exceptional potential for building brand awareness and driving sales. Use automation to get more out of the platform without expending more effort.

By Ana Gotter

3 min read

A hero image for HubSpot app tips with the HubSpot logo on an orange background

App tips

What is Hubspot—and what does it do?

HubSpot coined the term inbound marketing, but saying something is an inbound marketing tool doesn't mean much when you don't know what inbound marketing actually means. 

By Ana Gotter

6 min read

A hero image for Trello app tips with the Trello logo on a blue background

App tips

Trello doesn't have subtasks—try checklists instead

My tool of choice is Trello: I use it for my own workflows and to help keep my clients on track. It's a powerful little app, with all sorts of small features to help you get even more out of it. My favorite feature: checklists.

By Ana Gotter

3 min read

A hero image for HelloSign app tips with the HelloSign logo on a turquoise background

App tips

How I use HelloSign to streamline my business management 

One small tool that's saved me countless hours is HelloSign, my digital signature app. I've been a user for three years now, and it's been well worth the investment.

By Ana Gotter

4 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'