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Ana Gotter

Ana is a strategic content marketer specializing in business, finance, and marketing writing, though she's worked across a range of industries. She works from her home in Orlando with her three dogs and can be contacted at www.anagotter.com.

Ana Gotter

Ana's articles

Most recent articles

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More from Ana
A hero image for Trello app tips with the Trello logo on a blue background

App tips

Trello doesn't have subtasks—try checklists instead

My tool of choice is Trello: I use it for my own workflows and to help keep my clients on track. It's a powerful little app, with all sorts of small features to help you get even more out of it. My favorite feature: checklists.

By Ana Gotter

3 min read

A hero image for HelloSign app tips with the HelloSign logo on a turquoise background

App tips

How I use HelloSign to streamline my business management 

One small tool that's saved me countless hours is HelloSign, my digital signature app. I've been a user for three years now, and it's been well worth the investment.

By Ana Gotter

4 min read

Hero image for app comparisons with the Facebook and Google Ads logos on a blue background

Marketing tips

Facebook ads vs. Google Ads: Why you need both for a full-funnel approach

Ever since they had the option, businesses have asked: which online advertising platform is the best investment, Google Ads or Facebook ads? The answer: how about both?

By Ana Gotter

6 min read

Facebook and Google Ads logos connected by dots

Marketing tips

5 PPC ads I actually converted on—and why

If you run PPC ads, you know the strategies and best practices, and you've seen loads of examples from businesses who've done it successfully. But what about hearing from the people clicking on the ads?

By Ana Gotter

6 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'