Adam Smartschan

Use your customer list to create custom audiences in Facebook

If you're a marketer, your prospect and customer list is one of your prized possessions. It's a tool for staying in touch. It's a way to nurture contacts into buyers. It's a great start for building audience personas. Your list is everything.

Ease search ad friction with Google lead form extensions

Google lead form extensions let advertisers add a lead generation form directly to a search ad. The feature delivers a call to action earlier in the buying process, reducing steps for the user—and increasing conversion rates.

Staying in front of buyers with Google Customer Match

Customer data is gold for marketers and advertisers. The more you know about a potential buyer, the better you're able to target your offers and drive sales. But it's not enough to have data. You need to be able to use it.

How to use LinkedIn Lead Gen Forms to get qualified leads

LinkedIn Lead Gen Forms have become a critical piece of B2B marketing campaigns. And for good reason: They're easy to set up. They allow for self-serve micro-targeting of more than 600 million users.