The 25 Best Email Marketing Apps to Send Drip Campaigns

By Matthew Guay

You are reading: Chapter 7 of 12

Email's crazy. Every new communication app claims to be an "email killer", and yet email outlives each one. Love it or hate it, you still likely check email first thing every morning, and pull your phone out every time it vibrates in your pocket with a new message.

That's why email's still a great place to reach your potential customers, and why newsletters have found a sudden resurgence in popularity. It's also why you need to be using some kind of drip marketing software to get your audience the info they need.

Drip emails are a great way to give your customers and contacts the right information at the right time, as we just saw in our introduction to drip email campaigns post. Now, it’s time to find a drip email app for your team. Here are some of the best.

Picking a Great Drip Email Tool

Zapier drip email reviews

Drip email apps come in all shapes and sizes, ranging from tools that just send emails to full-featured CRMs with marketing automation that also include drip email features. There are even ways to send drip emails from your favorite email newsletter tool, and tricks for creating your own drip automation with just an email sending service.

We’ve rounded up over two dozen of the very best apps to send drip emails—plus ways to build your own drip email app. Each of these tools:

  • Work great for sending drip emails
  • Are relatively easy to use
  • Work with Zapier so you can integrate them with the rest of your apps

You’ll find enough info about each app to whet your appetite and help you find a tool that fits your needs, along with its base pricing and a screenshot. Then, there’s a link to our in-depth review page for many of the apps, including an extensive look at their features, a walkthrough of how each one works, more screenshots and a full lists of their pricing plans.

It’s time to find a drip email app that’ll work great for you. Here are the best, broken down into four categories:


Drip Email

Apps that focus on helping you send drip emails, including Drip, Sendloop, Customer.io, BombBomb, Vision6, Quickmail, Vero, SendWithUs, ConvertKit, Gumroad, and Knowtify.

Marketing Automation

Apps that help you manage your contacts, track what they do on your site, and send them drip messages, including Contactually, AgileCRM, HubSpot, Infusionsoft, Interakt, Intercom, Jumplead, Hatchbuck, and LeadSimple.

Email Newsletters & Drip Emails

Apps that are designed for sending email newsletters and also let you send drip messages to new subscribers, including Campaign Monitor, MailChimp, AWeber, Benchmark Email, GetResponse, Constant Contact, Emma, E-goi, Mad Mimi, and Active Campaign.

Build Your Own Drip Email App

Roll out your own drip email solution using Zapier and any email app or Django Drip, Zapier’s open-sourced email drip tool.


Drip Email Apps

Want an app to send drip emails and nothing more? The following apps are built for just that: they each have unique features beyond just sending drip emails, but they’re best at that one most important task. You’ll likely find these apps to be the easiest way to start sending out drip emails.

Drip

Drip Campaigns

It only seems right to start this roundup out with an app named for the very thing this chapter's about: Drip. Drip is, as you might guess, an app designed specifically for sending out drip emails. It offers a simple tool that lets you gather email addresses from your website, and can pull in your customer email addresses from a variety of sources. Then, it’s all about email.

Drip lets you quickly create drip campaigns using Blueprints: pre-made sets of drip campaigns with text the Drip team has tweaked to perform as well as possible. You’ll replace the filler text with your own product names and relevant info for what you’re selling or promoting, and set the timeframe for sending the emails that you want. Then, just sit back and watch your casual signups turn into real customers.

Price: From $49/month for up to 2,500 subscribers and 20,000 sent emails

For a deeper look at features and pricing, see our Drip review.

Sendloop

Sendloop

There's more to drip emails than just sending pre-made messages. You'll need a way first to add people to your drip campaigns, and Sendloop is designed to make that easy. With a Facebook app, plugins and code snippets that make it simple to integrate with your website, plus sign up forms and hosted landing pages, Sendloop is packed with helpful ways to funnel contacts into specific drip campaigns. It'll then let you watch their moves on your site and more to further hone your message in subsequent drip campaigns.

That data then lets you construct the perfect drip campaigns. Just as simply as writing an email to your coworker, you'll be able to set up personalized drip emails and have them sent to specific contacts based on the variables that matter to you—perhaps targeting people who've been on your site most recently, or those who looked at a specific page. It's easy to do that when your drip app is integrated so closely with your site.

Price: From $24/month for up to 2,500 contacts with email automation

For a deeper look at features and pricing, see our Sendloop review.

Customer.io

Customer.io

You should space your drip emails out to avoid overwhelming your contacts—who wants a dozen emails the first day they sign up for a new app? You could just set up a simple schedule where emails go out every 3rd day, or you could be even smarter about your timeline—Customer.io monitors your site in real-time, then sends precisely timed drip emails for the best results.

Customer.io sees when people view your pricing page, or perhaps check out one of your upgrade options, and then refers to your pre-set schedule to send them an email at the best time possible. Your potential customers might be spooked if you email them right when they click your pricing page, but you just might close the sale if you email them the next day at lunch time when they're bored anyhow.

And then, if you want to send another email to people who already received drips, Customer.io lets you make another message and send it out to the group of people you want, even if the drip campaign they were on is already over. Better late than never!

Price: Free for up to 200 contacts; from $50 for up to 5,000 contacts
Zapier support coming soon

BombBomb

BombBomb

Tired of only seeing text and images in emails? Your potential customers likely feel the same way. Most emails live and die by their copywriting, but BombBomb turns that on its head with video-powered drip emails.

You can shoot videos professionally or just take a quick video with your phone, using the footage to show off your product, introduce yourself to your readers, or get them excited about an upcoming offer. Then, you'll use BombBomb's designer to make the videos look great in everyone's inboxes, and get your email automation started. Now, all you'll have to do is watch the real-time alerts to come in as your contacts start watching your videos and hopefully buy your products.

And if that's not enough, you can even include PowerPoints, mp3s, and other files and documents in your emails. Who said drip emails have to be boring?

Price: From $39/month for up to 2,500 contacts

For a deeper look at features and pricing, see our BombBomb review.

Vision6

Vision6

Plain text emails can be ordinary, and video emails take a ton of effort—or might not even work well for your audience. Instead, you might like something that makes it easy to create beautiful emails. That's Vision6's goal.

Packed with dozens of pre-made templates—including seasonal options—and a drag-and-drop editor, Vision6 makes it easy to set up well-designed drip email campaigns. It also makes it easy to know who will receive your messages. Instead of just listing the criteria for who will receive which drip message, you'll be able to drill down through your contacts in a spreadsheet view and select the contact categories you want to reach. You can even go beyond emails by sharing your drip messages on social media and via SMS.

Price: From $9/month for up to 500 contacts

For a deeper look at features and pricing, see our Vision6 review.

Quickmail

Quickmail

Taking on any new project can be difficult, and sending drip emails is no different. Quickmail relieves some of that pain by working with the tools you’re already using, and breaking drip campaigns down into simple steps complete with videos to help you along.

All you’ll need to start out is a Google account. Sign in with it, and you’ll be able to import contacts from a Google Spreadsheet. Then, you’ll make drip emails that are sent right from your Gmail account, as though they’re personal emails. That makes it easy to reply, and Quickmail is smart enough to take people out of your drip campaign once they reply so you can continue your conversation on a more personal level. It’s a simpler way to do drips.

Price: From $37/month for up to 20,000 contacts
Zapier support coming soon

Vero

Vero

Too often drip emails are just mass-mailed messages sent out in a series, but they can be so much more. Many drip apps let you personalize your emails, perhaps with your contacts' names, and let you send drips based on their interests. Vero, though, lets you go much further, making it easy to create emails that are as customized as Amazon's recommended product messages.

The basics of Vero are simple: you can make your drip emails with your own HTML templates, craft your emails online, and have them sent out automatically or based on triggers. But its real power comes from the ways it can tie in with your site. It can use your Google Analytics code to let you track stats where you're already tracking everything else, and even lets you personalize emails with data from your server using HTML or JSON.

Vero's not as simple to set up as other drip email campaign apps, but you should see far better conversion rates from the more personalized messages you'll be sending out. And Vero has enough guides to help you learn the ropes and get even more out of your drip emails.

Price: From $99/month for up to 12,500 contacts
Zapier support coming soon

SendWithUs

SendWithUs

You've built your own app, and even have a transactional email service like Mandrill or Amazon SES that you're using to send emails. But you still need a way to make beautifully designed emails and send out drips. SendWithUs is designed for you: it's a drip email provider that works with your app and email sending services.

Instead of hiding your email templates inside of your internal apps, you can import your newsletter templates and tweak them in SendWithUs. You can even tap into contact lists from your site, and use SendWithUs to segment those users into groups for targeted drip campaigns. Then, you can set up your drip workflows, send your messages using your favorite email service, and monitor the stats back in SendWithUs. As an added bonus, it even has a translation service so you can stay in touch with your international users.

Price: From $79/month for up to 10,000 contacts

For a deeper look at features and pricing, see our SendWithUs review.

ConvertKit

ConvertKit

Writing a book is hard work. And even if you have Hemingway-level composition skills, there's more to a successful launch than top-notch content—you also need to market your book effectively.

Drip emails are an especially great way to share snippets of info from your book to whet your audience's appetite. Any drip email app could work to market your writing, but ConvertKit is built specifically with writers in mind. It'll help you create landing pages with teasers from your book, and turn your written content into drip emails aimed at drawing your readers in and turning them into buyers when your content launches. ConvertKit makes scheduling emails incredibly simple, with a drag-and-drop editor to change your emails' order and a broadcast tool that can send a message to everyone or just a segment of people—say those who never bought your book.

Price: From $29/month for up to 1,000 contacts

For a deeper look at features and pricing, see our ConvertKit review.

Gumroad

Gumroad

Best known as a simple place to sell your digital goods, Gumroad now also includes features to help you market your products via email. Gumroad includes an updates feature to let you gather prospective customers' email addresses, and store them alongside your existing customers' addresses in Gumroad. Then, you can send updates to all of them about your products and your ongoing progress with new products.

Or, you can automate your marketing with Gumroad's new scheduled updates and workflows. Scheduled updates let write an an email to your customers or fans ahead of time, and Gumroad will send it right at the time you've set. Workflows work much like any other drip app; they give you the essential tools to write emails that'll go out to new users over the hours, days, and weeks you pick. It's a great way to combine your marketing and sales in one app.

Price: Free for emailing customers; Gumroad charges 5% plus $0.25 on each sale.

Knowtify

Knowtify

There's so many ways you can use drip emails: to welcome new customers, remind people to use your product, teach them how to use it—perhaps with special tips as they use more advanced features—and to share deals and new features. Knowtify is designed to help you send these and more automated emails, with features to send transactional, behavioral, and digest emails. Transactional and behavioral emails will cover your standard drip email needs, with scheduled emails that welcome users to your product and guide them as they use specific features, while digest emails will help you keep people coming back to your product by reminding them what's happened and sharing latest news.

Knowtify makes it easy to build rich emails with pre-made email sections that you can easily add and customize with your own style and content. Then, you can use rules to send the emails to the users you want, and personalize the emails with content from your app and user profiles. All that's left is to schedule each email individually, and all of your app's emails will be sent out automatically from the same place.

Price: Free for first 1,000 emails; from $19/month for sending up to 2,500 emails
Zapier support coming soon

Marketing Automation Apps

Drip emails are great for reaching both potential users and existing customers, but sometimes you need a bit more to nudge one-time visitors towards becoming real customers. Perhaps you’d like to track more info about each contact, and market directly to each person’s interests and needs. That’s when a marketing automation tool can save you a ton of headaches.

We recently reviewed 10 of the best CRM apps with marketing automation features—some are great at building profiles about your contacts, while others are better for reaching people on the phone or by text. Then there are the marketing automation tools that are best for drip emails. They’ll give you more information about the people who receive your drip emails, so you can customize your campaigns and make them even more effective.

Note: While the pricing of other apps in this roundup account for the number of contacts you can add to your drip lists, most marketing apps are priced by number of users on your team, so that’s reflected in the prices mentioned below.

Contactually

Contactually Programs

You may be focused on sending emails, but the people behind those email addresses are the key to your success. Contactually is a CRM that’s focused on your contacts first, helping you gather them from your email inbox and your social networks with any info about them it can find. You’ll see who you need to follow up with on your dashboard, and its email app integrations will help you know more about people when they email you.

Contactually is also great at sending out automated emails with its Programs feature. This feature lets you automate your CRM, which could help you keep your contacts organized and up-to-date but also can be used for sending out automated drip emails. You can easily send emails to any new contact, or use emails to invite them to your social networks and more. Email marketing may not be Contactually’s focus, but if you want a contact-focused tool plus a way to send drip campaigns, it’s a great CRM to check out.

Price: $29/user/month

For a deeper look at features and pricing, see our Contactually review.

AgileCRM

Agile CRM Marketing Automation

Drip email campaigns are complex, ever-evolving marketing efforts. But there are two key components to setting each one up: writing your actual email content, and figuring out the order and timing in which the emails will be sent.

Agile CRM simplifies the latter by letting you drag and drop your marketing automation messages into your preferred order. That makes it easy to visualize your drip campaigns along with the rest of your marketing efforts.

Drag-and-drop interfaces sound simplistic, but Agile CRM packs a lot of power into theirs. You can customize your drips so they only go out to certain people, create drips that only send deals to people who haven’t visited your site, or craft campaigns targeted based on which pages they’ve visited. You can even use Agile CRM to keep the conversation going via social media, if email’s not enough.

Price: From $14.99/team member per month

For a deeper look at features and pricing, see our Agile CRM review.

HubSpot

HubSpot Automation Workflow

Drip emails are only part of the marketing puzzle: you’re also writing blog posts, sharing social content, and tweaking your site for your prospective customers. HubSpot lets you combine all of your efforts through automated workflows and other tools to help you manage your contacts and content together.

Using HubSpot, content for drip emails can be easily pulled from your blog posts and sent on a schedule that's tweaked over time based on user behavior. You can even have your site’s content change for each type of contact, so they’ll each see consistent marketing even as you’re customizing it for different customer segments.

Price: Around $800/month for unlimited team members and up to 1,000 customers; $50/month per additional 1k customers

For a deeper look at features and pricing, see our Hubspot review.

Infusionsoft

Infusionsoft Marketing Automation

When you set out to find a drip email tool, you likely didn't expect to find a personal task manager. Yet Infusionsoft can do just that, while still keeping track of your contacts’ info and what they’re doing on your site, sending your drip emails and other marketing campaigns, and even helping you sell stuff online with its eCommerce tools.

Infusionsoft is built around a "My Day" view that shows you the tasks and appointments you have, along with the contacts you need to followup with. But drip campaigns are never far away; they’re the first thing in the app’s toolbar. You can lay out your campaigns with a visual builder that lets you organize your drip emails along with customized landing pages and even voice messages or paper mailings to share more info with your potential users. It’s great for drip emails, but you won’t want to stop with just emails in Infusionsoft.

Price: Around $75/team member per month

For a deeper look at features and pricing, see our Infusionsoft review.

Interakt

Interakt Auto Campaigns

Want to run a data-driven drip campaign where you'll easily be able to see how your drip emails are performing? Then an app like Interakt might fit the bill. Interakt it's built around a dashboard that shows all of your most important stats—emails opened, site visits, converted leads and more—right when you open the app.

Interakt's Auto Campaigns feature also makes it easy to create drip campaigns where each stage is customized for your audience. You can use use this tool to target a filtered subsection of your audience, giving you an easy way to create follow-up emails based on a variety of factors.

Price: Free for personal use; around $10/team member per month

For a deeper look at features and pricing, see our Interakt review.

Intercom

Intercom Auto Conversations

You want to teach your users how to use your app and get the most out of your service. So reach them where they are, exactly when they need help. That's the idea behind Intercom's auto conversations: you can them to send emails or in-app messages to your users on an automated schedule, giving them help where they're most likely to see it. And if you don't want to bombard everyone with the info, you can set up subsequent drips so they only go to users who, say, haven't visited your site again recently.

If you aren't sure what to put in your drip emails, don't worry: Intercom helps you A/B test your emails easily, so you can send out different drip emails to different segments of your audience, see which one performs better, and then standardize on that one—or customize further from there. And you'll always know exactly how your emails will look to your user with Intercom's rich email composer, which makes it easy to add buttons, section breaks, and more to your messages.

Price: Free event tracking and customer profiles; around $20 per 1k customers for full features

For a deeper look at features and pricing, see our Intercom review.

Jumplead

Jumplead Autoresponder Campaigns

There are two ways to look at your email list: as a static list of people interested in your product, or as a dynamic list of people who are each at their own level of understanding about your product. Some folks are new to your product, and need all the help you can give them, while others have already checked out several pages, and perhaps need some more advanced guidance.

Jumplead helps you customize your drip campaigns for users at every stage. It's a CRM that lets you identify your customers in real-time, then apply that knowledge to your drip emails. You'll be able to send customized emails to your potential customers depending on what they've seen, where they live, and more. You'll then get notifications on the most promising people you should follow up with.

Price: Free for 1 user and up to 100 customers; around $16/team member per month for basic plans

For a deeper look at features and pricing, see our Jumplead review.

Hatchbuck

Hatchbuck Campaigns

Folders and static lists are equally dated metaphors today—they each only let you put a file or item in one spot. That's why Gmail uses tags for organizing messages, and Hatchbuck does the same to your contacts. You can add all the tags you want to a contact so you can market to their personal interests while still automating your campaigns.

Hatchbuck also helps you create emails easily with hundreds of templates and a drag-and-drop editor. Combine that with a simple email campaign tool that lets you pull in your pre-built emails, target them to a tag, and set a timeframe for each, and you'll have a drip campaign that'll turn leads into sales.

Price: Starts at $99/month for 1 team member up to 2.5k customers or $299/month for unlimited team members and customers
Zapier support coming soon

For a deeper look at features and pricing, see our Hatchbuck review.

LeadSimple

LeadSimple SimpleDrip

Sometimes you need a tool that's designed specifically for your job. If you're in the real estate business, LeadSimple is one such app. It's a real estate sales management app designed to manage everything about your properties and leads, so you can focus on giving your prospective customers the best house hunting experience ever.

The personal touch is necessary, but a little automation won't hurt, either. That's why LeadSimple recently added SimpleDrip, a simple way to send drip emails from LeadSimple. You'll just setup a sales workflow, and right along with the features that'd remind you to call leads, you can schedule template emails to be sent to them right when they'll be most impactful.

Price: From $49/month for unlimited contacts and up to 2 team members

Email Newsletter Apps

Chances are, you’re already subscribed to a number of email newsletters—you may even have one of your own. Email newsletters are a great way to share your latest news, publish semi-private publications, and announce deals and promotions. The only problem is that new subscribers only get your new emails.

Not anymore. Many of the most popular email newsletter apps now support drip emails, giving you an easy way to ensure that your new subscribers get your most important emails and your latest updates. They even work great for sending drip emails if that’s all you want, leaving you the freedom to add a newsletter in the future.

MailChimp

MailChimp Automation Workflow

MailChimp may be best known for their email newsletter app's fun design, their sponsorship of podcasts like Serial, or their monkey-themed tees and hats. But MailChimp is also a great place to run your drip campaigns. Its new Automation features include pre-made drip campaigns for welcoming new customers, following up after sales, and more, or you can create your own completely customized drips.

MailChimp's easy-to-use email designer will come in handy when making your drip emails, and its subscriber profiles will give you the data to show who opened your emails and what they did next. Plus, you can continue your connection by sending your MailChimp email newsletters to the people on your drip campaign lists once the drip's complete.

Price: From $10/month for up to 500 contacts; paid plan required for automated drip emails

For a deeper look at features and pricing, see our MailChimp review.

Campaign Monitor

Campaign Monitor Automation

Dates are important. There are holidays, the anniversary of when the user signed up, your company's birthday, and more. There's no need to write an email newsletter manually on those days; Campaign Monitor can send them to your contacts automatically.

Right along with your normal email lists, you can set up automated emails that will reach your contacts on those special days or based on any other triggers that you set. Or, if you'd like, you can make a drip campaign that every new subscriber receives. It's drip marketing blended perfectly with standard email newsletters.

Price: From $9/month for sending up to 2,500 emails to up to 500 contacts.

For a deeper look at features and pricing, see our Campaign Monitor review.

AWeber

AWeber Followup

Your newest email newsletter subscribers know little about your work, and they don't have the wealth of information that you've already shared in your newsletter over the years. AWeber's Follow Up emails are the perfect way to let your new subscribers get up to speed quickly.

Just write emails using the same interface you'd use for sending your normal email updates, and make them look great with hundreds of templates and free stock images. You can even automatically personalize messages with your contact info and more—they're the exact same as your normal AWeber emails, and will show up in the same Drafts page. Then, instead of scheduling them to be sent, add them to a Follow Up series and pick how many days this email will be sent after the previous message in your Follow Up series. Once the drip campaign's done, subscribers will get your newsletters like everyone else.

Price: From $19/month for up to 500 contacts

For a deeper look at features and pricing, see our AWeber review.

Benchmark

Benchmark

First impressions matter, and the way your email looks is the first thing people will notice when they open your drips. Your email may look great on your screen, but you can't possibly check every app on every device. How can you be sure that your messages look great everywhere?

Benchmark simplifies that process with its Inbox Checker, which lets you see how your emails will look in a number of different email apps and on mobile devices. It'll even make sure your emails won't get snagged by common spam filters. Benchmark also offers the tools you need to send out email campaigns, along with hundreds of tried-and-true templates that look gorgeous on any screen. You can use those templates to create great drip email campaigns, and then use them to send out email newsletters as well.

Price: Free for up to 2,000 contacts; paid accounts from $11.95/month for up to 600 contacts with custom branding, sub accounts, and more.

For a deeper look at features and pricing, see our Benchmark review.

GetResponse

GetResponse Autoresponders

You schedule everything else using your work on a calendar, why not your marketing emails? GetResponse's new Autoresponder tool can handle that: put together the emails you want send out, then drag-and-drop them onto a calendar to assign each one a date and time. GetResponse makes it incredibly simple to lay out a drip campaign that keeps going, covering holidays and special events so you don't need to double-check your schedule.

Then, you can also send action-based messages, letting you kick off drip campaigns based on clicks, transactions, birthdays, and other important dates. It's a full-featured drip campaign system that just happens to send email newsletters, too.

Price: From $15/month for up to 1,000 contacts

For a deeper look at features and pricing, see our GetResponse review.

Constant Contact

Constant Contact Autoresponders

You've already sent out so many email newsletters, so duplicating your work to spin up a drip campaign for new subscribers would seem a waste. Constant Contact lets you copy your existing emails or survey introductions, and turn them into a scheduled list of emails that will go out to any subscribers on your list.

Then, all you'll have to do is decide how to space out your messages, and organize a set of emails with as many messages as you'd like into a drip campaign. Repeat that for each of your email lists, and you'll have a great way to introduce new subscribers to your brand without much extra work. There's also options to send auto-responder messages immediately, set delivery windows so messages will only be delivered during specific time frames, and more to help your drip campaigns work the way you want.

Price: From $15/month for up to 500 contacts

For a deeper look at features and pricing, see our Constant Contact review.

Emma

Emma email marketing automation

There's more to a successful newsletter than a massive list of contacts. Emma ties into Salesforce, Shopify and more to pull in all of your CRM and sales data, and then lets you use that information to personalize and automate your emails. You can start drip campaigns when a sale is completed, then personalize subsequent emails based on what your customer purchased.

Making a drip campaign with Emma is incredibly simple, too: you just pick the group of people you want to target, along with the triggers that you want to watch for, then select an existing email and save it as a drip. That's it. You can use that to onboard new people, or perhaps to send out special offers to subscribers once they've purchased something and have been around for a long time.

Price: From $45/month for up to 2,500 contacts

For a deeper look at features and pricing, see our Emma review.

E-goi

e-goi

Email newsletters are great—but sometimes email on its own isn't enough. E-goi lets you send out your updates, promotions, and more via email, SMS, fax, and voice message. You wouldn't want to send an email newsletter by voice or fax each week, but those options can work great for sending out drip campaigns that target your contacts' inbox, phone, and even fax for more traditional business partners.

Creating emails in E-goi is easy, with a number of included email templates that'll help you make beautiful emails with multiple columns, video links, images and more. Then, sending out drip campaigns are simple, since you'll only have to think about one action at a time. You'll add one email, say, to welcome new visitors, then make a new campaign for the next message you want, without having to setup everything at one time.

Price: From €15/month (around $17) for up to 2,500 contacts

For a deeper look at features and pricing, see our E-goi review.

Mad Mimi

Mad Mimi drip emails

Email apps don't have to be stuffy and boring. Mad Mimi's simple interface makes sending email newsletters fun, and its app integrations make sending those newsletters to all of your contacts a piece of cake.

Plus, in its Addons page, you can even set up a basic drip email tool. To do that, select an existing email list, and then put together a simple set of emails that'll be sent out on a schedule. You can then have those drip emails go along with your normal newsletters, or have them send automatically as soon as someone is added to your lists.

Price: From $10/month for up to 500 contacts; paid plan required for drip emails

For a deeper look at features and pricing, see our Mad Mimi review.

Active Campaign

Active Campaign Automation

Drip email tools empower you to target relevant emails to specific groups of people. But once your drip campaigns start piling up, figuring out who gets which emails turns into a confusing mess. Active Campaign solves this by letting you organize your drip email campaigns using a standard flow chart.

Using simple yes-and-no questions, Active Campaign funnels your contacts into groups based on the actions they've taken—like emails they've opened, pages they've visited, whether or not they've subscribed to your blog newsletter—and sends drip emails accordingly. It's one of the simplest ways to make a detailed drip email campaign that still fits with your normal email newsletters.

Price: From $9/month for up to 500 contacts

For a deeper look at features and pricing, see our Active Campaign review.

Make Your Own Drip Campaign App:

Perhaps you're more adventurous, and would like to build your own drip campaign app that integrates the tools you're already using. Turns out, there are several ways to do that. Here's a simple way to build your own code-free drip app using Zapier, plus info about Zapier's open-sourced Django Drip app, which developers can use to add drip email functionality to any Django site.

Zapier + Any Email App

Zapier's your go-to tool for automation, and it can even be used to build a complete email drip tool. All you'll need is a form tool—or any other app that can be used to collect emails for your drip campaign—along with a tool to save your drip list and an email app to send out your messages.

No matter what drip email app you use, you'll still need a way to collect emails, perhaps from a form or by copying your customers' email addresses when they purchase your products. Here, instead of sending those email addresses to a drip app, you need to save them to a spreadsheet, database, or anywhere else that can add some structure to large amounts of data. Here are some of the Zapier automations that you could use (see more apps on Zapier):

Then, you'll want to decide on the messages you want to send, and the intervals at which you want to send them. First write the copy and create templates using your email service—you could even use plain-text messages to get started. Then work on your schedule. Perhaps you'll want to send one email immediately after a new user is added to your list—just connect your spreadsheet to an email app, and have that message sent directly. The others you'll want to delay, perhaps sending new messages three and seven days after they first signed up.

There are two ways to handle the delay. The easiest way is with the Zapier Delay Trigger: You'll connect your spreadsheet—or any other data source—to the Zapier Delay Trigger, give that trigger a name, and then set the length of time you wish to wait (up to one week). That Zap will watch your spreadsheet for new entries, and when anything's added it'll copy it and wait for the time you specify to do anything.

Then, you'll make another Zap using the delay trigger you just set up along with an email service of your choice—anything from Gmail for plain text emails to services like Mandrill or Amazon SES for template-enabled emails will work just fine. You'll just enter your delay trigger's name, format your email, and pull in the data from the original delayed Zap.

Or, if you want to specify a more precise time period, you could use Google Calendar to delay the Zap instead. That method is a bit more complicated: you'll have to set the length of time to wait by modifying the calendar date, along with putting the recipient's name as the event name and their email as the description so you can easily reuse it.

Now, you've got one drip email scheduled—or two, perhaps, if you took the original suggestion to send out an email as soon as a new contact was added. You can then add more delays and email actions for each additional drip email you want to send out. With a handful of Zaps, you'll have your very own drip email system that runs automatically, and you'll still have a list of all your contacts and their email addresses to use elsewhere.

Django Drip

Django Drip

If you're a developer using a Django-based app, you can add drip email functionality to your own app using Django Drip. Built and used internally by the Zapier team, Django Drip is a simple app for creating drip email campaigns. Just install it on your Django app, and it'll tap into your app's user list and let you send automated drip emails from your Django admin.

It's more technical and complicated than anything else in this chapter, but Django Drip a great way to bring your drip email app in-house. Be sure to check out the documentation before you get started.


Whether you want to send a set of emails to every new subscriber you get on your email list, or would rather send customized marketing messages to your new customers, there's a tool for you to get started with drip email marketing. That tool might be part of the email newsletter app you've already been using, or it might be worth switching to a new CRM just for the extra marketing features. Or you might even find out that Zapier with your favorite email services = Zapier with your favorite email services is enough.

Either way, it's time to start doing more with emails.

Next

You've learned everything about drip emails, and have found a great app to send your drip messages. Now, it's time to start setting up your drip email campaigns, and integrate your drip email app with the other tools you use. You'll learn all that and more in the next chapter.

Go to Chapter 8!

Image credits: Rain picture courtesy 55Laney69 on Flicker

Updated January 13, 2015 with info on Gumroad Updates, on February 19, 2015 with Contactually's new pricing, on September 2, 2015 with AWeber's new features, and on December 2, 2015 with BombBomb's new pricing.

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What is Drip Marketing? The Complete Guide to Drip Campaigns, Lifecycle Emails, and More

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Successful Drip Email Campaigns: How to Pick the Best App, Add Advanced Automation and More

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