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Business tips
How to measure AI adoption: 4 key metrics to track
If you don't track AI adoption, you risk falling into the trap of mistaking hype for impact. Here are four ways to measure AI adoption across your organization.
By Jessica Lau
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5 min read
What does it mean to democratize AI?
Here's what it looks like to democratize AI across your organization—and five reasons why you should.
What is AI transformation in 2027? How to build a strategy for your business
Here's what AI transformation really means, how Zapier adopted AI org-wide, and how teams like yours are making it happen with Zapier.
By Nicole Replogle
15 min read
AI cost management: How we track and optimize AI spend at Zapier
How Zapier tracks AI spend by person, tool, and model—and where measuring AI ROI is still hard.
By Ryan Roccon
8 min read
The 9 best HubSpot certifications, according to HubSpot-certified experts
If you want to uplevel your online marketing expertise, these nine HubSpot certifications will set you up for success.
By Kiran Shahid
13 min read
Marketing tips
17 landing page examples to help you increase conversions
If you're looking for landing page inspiration, check out these 17 great landing page examples to help boost your conversions.
By Katie Paterson
AI and automation tips straight to your inbox
How to implement AI training for employees
At Zapier, we're integrating AI training into how we hire, onboard, and upskill our teams. Based on what's worked for us, here's a practical guide to help you do the same.
7 min read
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AI adoption: A practical guide from Zapier
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