Hannah Herman is a copywriter and native New Yorker. She's written extensively on automation, but her real jam is creative, catchy taglines. When she's not writing, she's probably walking around the city and trying to look at her phone less.
Hannah Herman
Hannah's articles
By Hannah Herman
•
5 min read
Automate your work with Zapier
More from Hannah
Marketing tips
Connected conversions: Optimize LinkedIn from ad to deal
Most teams set up LinkedIn's Conversions API and move on. But a broken CAPI connection doesn't look broken—it just quietly optimizes your spend on bad data. Here's a four-question checklist to keep your signals complete, timely, and consistent.
By Hannah Herman
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6 min read
Automation with Zapier
Meta Conversions API for CRM: A Zapier guide to better lead quality
Stop paying Meta to find form-fillers. Connect your CRM to the Conversions API with Zapier and give the algorithm the downstream signals it needs to optimize for real revenue.
By Hannah Herman
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9 min read
Automation with Zapier
Move beyond the click: Scaling lead gen with LinkedIn and Zapier
Most B2B teams only send LinkedIn one signal—form fills. The pipeline that actually matters never makes it back. Here's how to close the loop with Zapier.
By Hannah Herman
•
6 min read
Automation with Zapier
The hidden tax of broken ad attribution on LinkedIn
Broken attribution doesn't fail loudly. It taxes your team in spreadsheet exports, explainer slides, and lost Mondays. Here's the real cost—and how to stop paying it.
By Hannah Herman
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6 min read
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