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Ana Gotter

Ana is a strategic content marketer specializing in business, finance, and marketing writing, though she's worked across a range of industries. She works from her home in Orlando with her three dogs and can be contacted at www.anagotter.com.

Ana Gotter

Ana's articles

More from Ana
A hero image for Trello app tips with the Trello logo on a blue background

App tips

Trello doesn't have subtasks—try checklists instead

My tool of choice is Trello: I use it for my own workflows and to help keep my clients on track. It's a powerful little app, with all sorts of small features to help you get even more out of it. My favorite feature: checklists.

By Ana Gotter

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3 min read

A hero image for HelloSign app tips with the HelloSign logo on a turquoise background

App tips

How I use HelloSign to streamline my business management 

One small tool that's saved me countless hours is HelloSign, my digital signature app. I've been a user for three years now, and it's been well worth the investment.

By Ana Gotter

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4 min read

pocket-read-it-later-tips primary img

Automation inspiration

5 tips and tricks to get more out of Pocket

Pocket is a great way to save all the interesting things you find online. Pocket—originally called Read It Later—makes it easy to save those articles, videos, and sites in a single click.

By Ana Gotter

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4 min read

The logo for Google Ads in a large white square, connected by dotted lines to the logos for Calendly, ActiveCampaign, and ClickFunnels.

Automation inspiration

How to use automation with Google Customer Match for better audience targeting

Google's Customer Match allows advertisers to build custom lists for better retargeting. However, it takes active and ongoing work to make sure that your lists are up to date—which is time-consuming if you're doing this manually.

By Ana Gotter

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5 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'