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Wufoo: App spotlight

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Wufoo: App spotlight

How this app lets you collect data and payments

By Elena Alston · May 26, 2021
Wufoo app logo on a red background

For all of Elon Musk's talk of consensual telepathy and humans merging with computers, it's going to be a while before we can just upload our thoughts to the internet in a (literal) blink of an eye. That means businesses still need a realistic way to capture customer data. 

Online forms are your best bet. 

Let's say, for example, you sell retro tees online as a side hustle. (Re-living the 80s is in right now.) Collecting your customer's details, their payments, and other information about their product order through a form gives you the ability to use and track that information properly. 

And with a tool like Wufoo, you can easily create custom forms in minutes—no coding required. 

App origins: Ease of design equals opportunity

Wufoo's story is a classic one: Founders-meet-problem, founders-build-solution. 

During an interview with Y Combinator, creators Chris Campbell, Kevin Hale, and Ryan Campbell pitched an idea for a content management tool (that also mentioned the use of forms). 

It was the interviewer who suggested they create an online form builder. At the time, they didn't want to be in the form business until they realized that they could stand out from the competition by creating an exceptional, simplistic user experience. So, in 2006, Wufoo officially launched. 

Did you know? Wufoo's unusual name was inspired by one of the founder's favorite bands, Wu-Tang Clan and the Foo Fighters. 

Wufoo today: Forms made easy, fast, and fun

Today, Wufoo is part of SurveyMonkey, and it's one of the most popular online form builders out there—used by the likes of Disney, Microsoft, Amazon, and thousands of other small businesses. Users build forms to generate leads, process online payments, register event attendees, collect customer feedback, and even process applications and job contracts.  

Wufoo's easy drag-and-drop features mean you can build a form in minutes, customize it to fit your brand, or pick from over 400 pre-built templates, ready to go. 

Fave feature: Analyze and make sense of the data you're pulling with Wufoo's out-of-the-box reports or with custom reports.

Acceleration through automation: Popular Wufoo workflows

By pairing Zapier and Wufoo, you can make the most out of your work by creating workflows—called Zaps—to easily transfer your form data to other tools you use the most. 

Here are a few popular workflows to get you started: 

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use this app, and many others, with Zapier.

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Elena Alston picture

Elena Alston

Elena Alston is a content specialist at Zapier based in London. She's a big advocate of automation and loves making it more accessible to people via storytelling.

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