As a software engineer who's built hundreds of integrations over the years, I demand a lot from integration platforms. In the case of Tray, the promise is that you can orchestrate workflows and enterprise-grade AI agents. That's a claim many other platforms make, but Tray has been in the automation business for more than a decade, so there's some level of credibility there.
But no matter how great a platform is, price matters. The company doesn't publish its pricing, but I did some digging to see what I could find on Tray.ai (formerly Tray.io) pricing. This breakdown covers the plan tiers, what each one actually includes, and how Tray's pricing compares to Zapier.
Table of contents:
What is Tray?
Launched in 2012, Tray is a low-code iPaaS built for enterprise-level organizations. Teams can use it to automate complex, multi-system processes like syncing CRM records, routing leads, managing IT service requests, and moving data between apps without writing custom code. Users can build what they need via a visual workflow builder, with access to 700+ connectors.
Tray rebranded from Tray.io to Tray.ai in 2024, reflecting a noticeable pivot to AI. The core workflow platform remains the foundation, but Tray has since built an agent development layer that helps teams build, govern, and deploy AI agents.
Tray pricing overview
To understand Tray's pricing, you'll need to contact its sales team, as the company doesn't publish exact rates. Costs depend on three factors: the core package you choose, monthly task volume, and optional add-ons (which, of course, means extra money). Here's what to expect from the three base plans and two key add-ons.Â
Pro package
The Pro package gives you access to all the platform's standard features, including basic workflow triggers and a library of more than 700 connectors. You can also use Tray Build, Tray's AI-assisted workflow builder.
At the Pro level, you get three "workspaces" (separate environments for creating, organizing, and securing your workflows), making it a good fit for individual developers, solopreneurs, and small teams.
Team package
The Team package provides the same basic functionality as Pro, but bumps up the available workspaces to 20. You also get collaboration tools like shared workspaces and version control, as well as optional add-ons, including enhanced audit logging and HIPAA compliance features.
This level generally targets small businesses and multi-developer teams, and it's a natural next step for budding departments that have outgrown Pro.
Enterprise package
The Enterprise package pulls out all the stops, offering all of the features from Pro and Team, plus unlimited workspaces. It also adds security and compliance features like single sign-on and log streaming to enable real-time monitoring.
This plan is aimed at organizations with strict data residency requirements and large teams with complex business needs. The governance and security add-ons available at lower tiers are included by default, and it also includes access to a dedicated account manager. Enterprise customers can also add Tray Embedded—an optional add-on that lets SaaS companies build white-labeled integrations directly into their own products.
Agent Gateway for MCP
Agent Gateway for MCP is Tray's enterprise control layer for MCP (Model Context Protocol). MCP gives AI agents a standardized, governed way to connect to external tools and data, rather than hitting raw APIs directly. This paid add-on works with any AI agent or framework like Claude Code, Cursor, or ChatGPT.
The notable feature is composite tools, which let you bundle multi-step workflows into a single MCP tool. When teams prompt an AI agent, it can make one governed call, rather than five separate calls across your apps. This (says Tray) can cut token consumption by up to 10x compared to raw MCP connections.
Merlin Agent Builder
Merlin Agent Builder is Tray's AI agent builder, designed to simplify AI orchestration and help you build autonomous agents for complex tasks. Merlin agents can run existing workflows, make real-time decisions without human input, and even switch to a different LLM if there's a better fit for the job.
You can build custom agents with Merlin Agent Builder or start with prebuilt AI agent accelerators. Each accelerator functions like a business unit. For example, ITSM handles service tickets, while HR manages PTO and other personnel tasks.
Merlin Agent Builder is available across all subscription tiers at an additional cost. Pricing varies by use case, but keep in mind that agents run workflows, and each action counts as a task.
Who is Tray best for?
Traditionally, Tray has been a popular choice for IT teams in mid- to large-sized enterprises. It has been geared toward programmers and other technical users who need to develop complex, multi-system workflows but either can't afford MuleSoft or don't need such a robust API ecosystem.
With the transition to Tray.ai and the introduction of Merlin Agent Builder and Agent Gateway, though, Tray is moving toward a broader audience. Natural-language workflows and agent building open the door to non-technical teams, making Tray a feasible option for smaller tech shops and business units outside of IT.
Even so, Tray is a complex environment that gets expensive fast, especially when there are solid Tray alternatives. Zapier, for example, can handle many of the same use cases at a cheaper, more transparent price point, and it offers more than 9,000 native integrations, compared to 700+ for Tray. With Zapier, you can integrate every tool you use and nearly everything else you can think of straight out of the box. Zapier also has an MCP server, so you can access all 9,000+ integrations directly from your chat app.
Tray vs. Zapier pricing
Tray and Zapier serve many of the same use cases, but they take very different approaches to pricing. Tray requires a sales conversation before you see a single number—which means it can take weeks and at least one sales call just to get a quote, let alone a running workflow.
Zapier's pricing is transparent and based on the number of tasks used. Each action in a workflow counts as a single task—and you're not charged for triggers, filters, formatting, branching, or other built-in logic. There's a free plan for small operations, and the paid plans start at $19.99/month. You can even get up to 25 users on Zapier for only $69/month (total, not per user), and only once you're ready to scale do you talk to Sales about an enterprise plan.
And because Zapier connects to 9,000+ apps (over 10 times more than Tray), you're getting more bang for your buck. Combined with enterprise-grade security features, you can build safely from wherever you work.
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