No matter how you slice it, customer expectations are at an all-time high. And while product and price are key components in the equation, so is the customer experience. Or, to be more specific, the online customer experience.
Picture this: You've just moved into a new flat. Your next move is to purchase a new sofa, and you're torn between a Chesterfield and a Danish velvet couch. You air your grievances on social media and probably carry out several online searches. Within seconds, you're presented with ads highlighting the perks and prices of modern sofas, tickets for an upcoming webinar on sofa technology, and cushion ideas to compliment your purchase.
Now imagine you're the owner of the sofa business that's airing that content. How have you plugged into your potential customer's needs so fast—across a range of digital touchpoints?
Enter: A digital experience platform (DXP) like Siteglide.
Siteglide origins: Digging into a new digital era
A decade ago, technology wasn't advanced enough to offer a complete digital experience throughout the buyer's journey. Businesses were limited by the boundaries of regular content management systems (CMS) or web experience management systems (WEM).
Wysi, a digital agency based in London, wanted to help small businesses build more than just websites to manage the customer journey. And so, in 2012, a standalone product (Siteglide) was born. Siteglide is a hybrid SaaS platform that helps digital agencies transform websites into scalable digital experiences.
Did you know? After building Siteglide using Business Catalyst (and customizing features on top), Siteglide then paired with platformOS to offer the customized solution they have today.
Siteglide in action: Delivering scalable digital experiences
Today, Siteglide is a well-known digital experience platform that helps users build websites, customer portals, membership sites, marketplaces, applications, and bespoke databases.
At its core, Siteglide has a flexible CMS that allows you to create and share content across various channels (like blogs, landing pages, and forms). It also has a built-in CRM (customer relationship manager) to manage your email marketing campaigns and customizable eCommerce stores to feature and sell your products.
Fave feature: Siteglide Studio, which you can use for free or combine with Siteglide. The drag-and-drop tools let you design and build new sites from pre-built layouts and templates, with little to no input from developers.
Acceleration through automation: Popular Siteglide workflows
While delivering such a bamboozling cocktail of components that make up a digital experience can be intimidating at first, Siteglide does most of the heavy lifting for you. It also helps to pair Siteglide with Zapier, as automating certain workflows will let you get more done in less time.
Want to see the ways automation can save the day? Here are a few popular workflows to get you started:
New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use this app, and many others, with Zapier.