When content ideas are everywhere but execution lags behind, scaling your business becomes a race against the clock.
That was the challenge for an Easy Aiz client, a fast-paced content marketing agency with no shortage of ideas. Their internal team often dropped voice notes full of compelling blog topics, but turning those rough sparks into live content required writers, designers, editors, and developers working across disconnected systems. It was slow, expensive, and nearly impossible to sustain.
"They had a team of 50 people, but it still wasn’t fast enough," said Ashar Malik, CEO and Founder of Easy Aiz, a Zapier Platinum Solution Partner. "They’d brainstorm great blog titles like 'Top 10 automation ideas in the market,' but those ideas would slip away before they could be published."
Easy Aiz helped transform that workflow into a fully automated system using AI and Zapier. Now, the agency delivers daily blog posts, complete with featured images and social media promotion, all triggered by a single Slack voice note.
Turning voice notes into published content
Before working with Easy Aiz, publishing a single blog post took four to five hours. A writer drafted the copy, a designer created images, a developer uploaded it to the site, and someone had to coordinate and review the whole process.
Here’s how Easy Aiz rebuilt the workflow using Zapier:
The client drops a voice note in a dedicated Slack channel.
A Zap triggers when a new file is added, and AI by Zapier transcribes and analyzes the note to create a blog title and optimized content.
A third-party tool called Imagine API, integrated with MidJourney, creates a thumbnail image based on the content.
The Zap compiles everything into a WordPress draft and sends it for review using Slack approval.
Once approved, the post is published automatically and shared across multiple platforms.
"We made it simple," Ashar said. "Just drop a voice note in Slack, and your blog, image, and social content are ready to go."
The result: Over 100 hours saved per month, reduced production costs, and content delivery that’s five times faster than before.
Automating social media outreach
Publishing on the blog was only half the challenge. Many of the agency’s clients had websites managed by in-house teams, but lacked consistent social media activity.
"They didn’t have anyone handling their Facebook, LinkedIn, or Instagram," said Ashar. "So they asked if we could automate that too."
Easy Aiz extended the existing workflow to handle social media:
Once the blog is approved, the Zap creates platform-specific captions using AI by Zapier.
MidJourney generates visuals for each platform.
The Zap schedules and posts content directly to Facebook, LinkedIn, and Instagram with tailored messaging and calls to action.
These additions increased organic reach without adding new marketing staff. "We even included hooks to drive readers to book free consultations," Ashar said.
Expanding into new content formats
After seeing the impact of automation, the agency came back with more ideas. One standout: an automated course-building system using AI avatars and Slack prompts.
The client wanted to create a training course on HR best practices, but lacked the time and internal resources to produce video content.
Here’s how Easy Aiz made it happen:
The client submitted a course topic through Slack.
The Zap generated a complete course outline, broken into chapters with assessments and quizzes.
AI-generated videos featured their CEO’s digital avatar delivering the lessons.
The final course included quizzes and multiple-choice questions to validate learning.
"We turned a simple message into a full training experience," said Ashar. "The content was personal, engaging, and completely automated."
Easy Aiz's results, by the numbers
100+ hours saved per month on content creation and publishing
5x faster content delivery from idea to live blog
Full social media automation with no additional hires
Revenue-driving new services, including automated course creation and lead generation
Building confidence and credibility through Zapier
Easy Aiz has built its reputation around solving complex problems with scalable automation. As a Platinum Solution Partner, the team has worked with more than 750+ companies and generated over $194,000 in managed revenue for clients.
"I always say, if Zapier supports it, we can build it," said Ashar. "There’s no guesswork. We’ve spent years learning every corner of the platform."
That confidence has fueled Easy Aiz’s growth, not just in services but in long-term client relationships. Their approach turns one-time automations into lasting systems that clients trust and rely on.
"Zapier lets us turn ideas into impact," Ashar said. "If a client brings us a challenge, we’re ready to automate it."
