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Do more with TikTok's Lead Generation by automating it with Zapier

From fast-follow-up to automatic lead tracking, automation improves your TikTok marketing

By Krystina Martinez · September 28, 2021
The logos for TikTok, HubSpot, Google Sheets, and Mailchimp.

TikTok is growing as a marketing channel, but its fast-moving format can be challenging. You have seconds to capture someone's attention, and….wait, did you leave already?

When someone stops scrolling to fill out a lead form in your TikTok ad, you want to quickly take action. Using the Zapier integration for TikTok Lead Generation makes it easy for you to respond to leads and get them in your funnel right away. While we can't help you create a viral TikTok, Zapier can help you manage your leads—so you can focus on the creative stuff. 

With our automatic workflows, which we call Zaps, you can move your leads from TikTok's Ads Manager to the apps you use most. We'll show you how to get started.

Note: You'll need a TikTok Ads Manager account to use this integration. 

Table of contents:

What is TikTok Lead Generation?

TikTok Ads Manager is a tool for businesses to create and monitor ad campaigns on TikTok. Based on your advertising objectives, there's a variety of tools at your disposal to ensure you're creating successful TikTok campaigns. 

TikTok Lead Generation—a part of TikTok's advertising offerings—allows you to create a call-to-action (CTA) within an ad. When a user taps on it, they'll be directed to a form where they can submit their contact info and respond to other questions you include in the customizable form.

To get your lead information out of TikTok and into other apps, you needed to download your information in a CSV, then upload it to your other platforms—like your CRM (customer relationship manager) or email marketing platform.

Now you've got a second method of moving your leads: Zapier.

How to use TikTok Lead Generation with Zapier

TikTok Zapier integration has one trigger—the event that starts your Zap.

The New Lead trigger will kick off your Zap whenever there's a new lead in a specific lead form. You can use the information collected in the lead form in your Zap's action—the event your Zap performs once it's triggered. For example, adding a new lead from TikTok to your Mailchimp list.

Before you begin, make sure you have at least one lead form—TikTok calls them Instant Forms—with a submission in your Ads Manager account. 

You can start automating TikTok Lead Generation on the Zapier website or from within TikTok Ads Manager. We'll show you how to do both, starting with setting it up through TikTok.

Setting up the integration through TikTok Ads Manager

Here's how to set it up: 

  1. Log into your TikTok Ads Manager account.

  2. Find the Instant Form you want to use in a Zap.

  3. Connect your TikTok Ads Manager account to Zapier. 

  4. Select the Tiktok lead form you'd like to use. 

  5. Test your trigger, set up the rest of your Zap, then test and turn it on. 

Log in to your TikTok Ads Manager account. Hover over the Assets tab and click on Creative.

A screenshot of the TikTok Ads Manager with an orange rectangle around "Assets" and an arrow pointing to the item "Creative" in the dropdown.

Click on the Instant Forms tab and you'll see a list of already-created lead forms. Click on Download Lead Data under the form you want to connect to other apps with Zapier.

A screenshot from the TikTok list of forms showing an image of the form, its title, and ID number. The text reading "Download Lead Data" is highlighted.

A window will pop up with a few options for your lead information. Click on Connect to CRM. 

A screenshot showing the "manage lead data" section of the TikTok Ads Manager. An orange rectangle highlights the words "Connect to CRM" and a right-pointing angle bracket. This is what to click on to open the CRM connector.

You can type in the name of the CRM you use, or any app you want to connect with Zapier, and click the search icon. As long as the app has a Zapier integration, it'll show up in the search results. 

Note: To find out if the apps you use every day are on Zapier, visit the App Directory. You can search for apps or browse by category.

A screenshot showing "Connect to a CRM system" as a heading, with "Choose a CRM account to connect" and a search box to use to find your CRM.
While it says "connect to a CRM system" this same modal will allow you to connect to any app that works with Zapier, like a team chat app or spreadsheet.

Once your app comes up in the search, click the Connect button. 

An arrow points to a button reading "Connect" to the right of the Slack app icon and name, after typing "Slack" into the CRM search field in TikTok Ads Manager.

Sign in to your Zapier account when prompted. Once you sign in, you'll see a permissions window. You'll need to allow Zapier to access your ad account, then click the checkbox to agree to the Platform Service Agreement, and click Confirm.

For each app you connect, Zapier will ask for a general set of permissions which allows you to be flexible with your Zaps. The only actions Zapier takes on your app accounts are those a given Zap needs to accomplish what you've set up.

Once you've confirmed, the Zapier editor will open within your TikTok Ads Manager interface. From here, you'll follow the steps as outlined in the next section, starting with Setting up your Zap

Setting up your TikTok Zap from within Zapier

You can also start automating TikTok from Zapier. You'll need to be logged in to your account—if you don't have an account yet, it's free to sign up.

Once the Zap editor opens—whether you're seeing it within TikTok or if you're starting your TikTok Zap from your Zapier account—you'll need to follow the same steps. Here's what to do:

  1. Search for and select TikTok Lead Generation as your trigger app. 

  2. Connect your TikTok Ads Manager account to Zapier. 

  3. Select the Instang Form you'd like to use. 

  4. Test your trigger.

  5. Set up your action steps (the things you'd like your Zap to do for you).

  6. Test your Zap and turn it on.

You'll start by selecting TikTok Lead Generation as your trigger app. Then you need to connect your account. If you've connected Zapier through TikTok, you'll see your Ads Manager account available to select in the dropdown menu. If you're starting from Zapier, you'll need to authorize the connection.

A screenshot of the trigger setup in Zapier, showing the TikTok Lead Generation account selected with a radio button from a dropdown.

Select your account and click Continue. 

Next, click on the Advertiser ID field and select your Ads Manager username. Then, click on the Form ID field and select the lead form you want to use. Click Continue.

Now you'll need to test your trigger. Zapier will look for a recent lead in your TikTok Ads Manager account, submitted through the lead form you selected earlier. This information will be used to set up the rest of your Zap. Click Test trigger to continue.

A Zapier screenshot showing the TikTok and Zapier logos with text explaining that this test will find recent leads in your account. A blue button reading "test trigger" is toward the bottom.

You'll see a success message if Zapier finds a new lead. If you don't have a lead yet in your account, you can submit a fake lead—we recommend using superhero names and your own email address—and retest this step.

A screenshot of the successful test, showing information Zapier found in TikTok, like the lead's name, email address, ID, and campaign info.

Once you have a successful test, click Continue.

Now you can set up the rest of your Zap. The action steps are set up similar to your trigger—select the app where you want the next thing to happen (like logging your lead in your CRM or messaging your sales team in Slack), connect your account, then tell Zapier what actions to perform on your behalf. 

Once you've set up your action steps, test your Zap and if everything looks good, turn it on!

Automation ideas for TikTok Lead Generation

If you're looking for ways to get started using Zapier with TikTok Lead Generation, here are a few popular ways to use automation to do more with your leads:

Alert your sales team about new leads

When you need your sales team to follow up with new leads, the person with access to Ads Manager shouldn't be a bottleneck. (And, we're sure they have many better things they could be doing than funneling leads from TikTok to other places.) 

Instead, use Zapier to send custom alerts for your sales team in your chat app or by email with these Zaps: 

Send channel messages in Microsoft Teams for new leads in TikTok Lead Generation

Send channel messages in Microsoft Teams for new leads in TikTok Lead Generation
  • TikTok Lead Generation logo
  • Microsoft Teams logo
TikTok Lead Generation + Microsoft Teams

Keep your CRM up-to-date

You're collecting leads in TikTok, but you need to be sure they end up in your CRM (customer relationship manager) so everyone who helps turn a prospect into a customer has access to their information. 

Streamline your TikTok leads with a Zap that will automatically add them to your CRM.

Automatically track your leads in a spreadsheet

Sometimes, spreadsheets are the simplest way to analyze leads. Instead of downloading CSVs of your leads from TikTok Ads Manager, you can use Zapier to automatically add new leads to a spreadsheet or database as they come in. 

Use these Zaps to get started:

Add your leads to an email newsletter

If you're using TikTok ads to generate signups for your email newsletter, you can skip the intermediary step of downloading a file and uploading your leads to your email marketing app. These Zaps will automatically add your TikTok leads to your email marketing list of choice. Just make sure your Instant Form makes it clear to users what they're opting in to receive!

Take your TikTok ad campaigns to the next level

Automation can help you move your TikTok leads to the right place quickly, so you can focus on creating ad campaigns that convert. 

This is just the start of all you can do with TikTok Lead Generation and Zapier. If you work with tools not listed, don't worry! Zapier works with thousands of apps. Head to our App Directory and search for the one you use, or browse to find the right solution for your needs.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'