Rob's articles
Automate your work with Zapier

Automation with Zapier
Rachael Silvano built a points economy for 140,000 community members. Jeff Hirsch governed Zapier across Redis in weeks. Meet the first two Zappy Award monthly winners.
By Rob Ayre
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3 min read

Automation with Zapier
Adrian Martinez runs a two-person agency for ~12 clients. He is building an SEO/AEO engine in Claude with Zapier MCP as the execution layer.
By Rob Ayre
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3 min read

Automation with Zapier
Gourmet Ads uses Zapier MCP to connect Salesforce, Google Analytics, and Atlassian Confluence into weekly and daily reports with specific actions for the team.
By Rob Ayre
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6 min read

Customer stories
NoPlex uses Claude with Zapier MCP to move AI work into Google Workspace and Slack, where the team already operates.
By Rob Ayre
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2 min read
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