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Rob Ayre

Customer Advocacy Marketing Manager
Rob Ayre is Customer Advocacy Marketing Manager at Zapier. After 10+ years helping companies turn customers into champions, he still gets excited by a great builder story. Have one? He wants to hear it.
Rob Ayre

Rob's articles

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More from Rob

Automation with Zapier

How Mach 1 uses Zapier MCP to run AI operations across 25 different companies

Mach 1's Tower platform runs AI agents across 25 companies. Each customer connects their own tools through Zapier MCP instead of Mach 1 building a bespoke integration per customer.

By Rob Ayre

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3 min read

Automation with Zapier

Meet the June 2026 Zappy Award monthly winners

Eric McNulty at Mercari, Blair Mishleau at Patreon, and Amber Sharp at Tivly each turned scattered company knowledge into shared context AI can act on. Meet June's Zappy Award monthly winners.

By Rob Ayre

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5 min read

Automation with Zapier

Meet the first 2026 Zappy Award monthly winners: May 2026

Rachael Silvano built a points economy for 140,000 community members. Jeff Hirsch governed Zapier across Redis in weeks. Meet the first two Zappy Award monthly winners.

By Rob Ayre

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3 min read

Automation with Zapier

How Gourmet Ads uses Zapier MCP to turn Salesforce and Atlassian into a weekly growth report

Gourmet Ads uses Zapier MCP to connect Salesforce, Google Analytics, and Atlassian Confluence into weekly and daily reports with specific actions for the team.

By Rob Ayre

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6 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'