Integrate Marketo with Facebook Lead Ads to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Marketo with Facebook Lead Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Marketo

A trigger is an event that starts your Zap and runs the workflow. For example, with Marketo, a trigger could be "New Form Submission."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Lead Ads

An action is what takes place after the automation is triggered.
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Marketo to Facebook Lead Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Marketo to Facebook Lead Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Marketo + Facebook Lead Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Marketo and Facebook Lead Ads

To set up the integration, we recommend starting by connecting your Facebook Lead Ads account with Marketo through our platform. You'll need to configure a trigger for when a new lead ad is submitted, which will then automatically create or update a lead in Marketo.

The primary trigger available in this integration is when a new lead ad is submitted on Facebook. Once set, this trigger can initiate actions within Marketo such as creating or updating leads.

Yes, you can customize which data fields from your Facebook Lead Ad form are sent over to Marketo. During the setup process, you'll have the opportunity to map fields between Facebook and Marketo according to your needs.

Lead data is sent from Facebook to Marketo in real-time once a lead submits their information through your ad. This immediate sync ensures that your database in Marketo remains up-to-date without delay.

Our platform simplifies the integration process so that even users without technical expertise can easily connect Facebook Lead Ads with Marketo. We provide step-by-step guidance and support throughout the setup procedure.

Yes, our integration allows existing leads in your Marketo database to be updated with the latest information each time a new lead submits an ad form on Facebook, as long as the identifiers like email match.

Once you've set up triggers for new lead submissions on Facebook, you can automate actions within Marketo like creating or updating leads, assigning them to lists or campaigns, and even sending follow-up emails based on predefined criteria.

Connect Marketo and Facebook Lead Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Marketo and Facebook Lead Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Learn how to automate Marketo on the Zapier blog

Learn how to automate Facebook Lead Ads on the Zapier blog

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About Marketo
Marketo's marketing automation software helps marketers engage customers and prospects.
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