Connect Facebook Lead Ads and Marketo to unlock the power of automation
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Set up your first integration
Quickly connect Facebook Lead Ads to Marketo with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Facebook Lead Ads with Marketo - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.
Add your action
An action happens after the trigger—such as "Add Lead to List" in Marketo.
You’re connected!
Zapier seamlessly connects Facebook Lead Ads and Marketo, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- FBLA_copy
- PageRequired
- Form
- Conversions Information
Try ItTriggerInstant- List
- Additional Fields
Try ItTriggerPolling- Zap_id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Try ItTriggerInstant- List
- LeadRequired
ActionWrite
- New Program
Triggers when a new program is created.
Try ItTriggerPolling - List
- Additional Fields
Try ItTriggerPolling- External Company IDRequired
ActionWrite
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Practical ways you can use Facebook Lead Ads and Marketo
Manage Facebook leads in Marketo
When a new lead comes through Facebook Lead Ads, Zapier can create or update that lead in Marketo. This enables business owners to capture all potential leads in their marketing platform without manual effort, reducing missed opportunities and nurturing lead growth effectively.
Business Owner
Sync updated leads with Facebook Lead Ads
When a lead in Marketo is updated, Zapier can automatically sync the changes by updating the lead details in Facebook Lead Ads. This ensures consistency across platforms, minimizes discrepancies, and maintains accurate marketing data for informed decision-making.
ITAdd new Facebook leads to Marketo lead list
When a new lead is created in Facebook Lead Ads, Zapier can automatically add that lead to a designated lead list in Marketo. This ensures your leads are organized and ready for nurturing, improving lead management efficiency. Automation reduces manual data entry and keeps information synced in real-time.
Marketing & Marketing OpsLearn how to automate Facebook Lead Ads on the Zapier blog
Learn how to automate Marketo on the Zapier blog
Frequently Asked Questions about Facebook Lead Ads + Marketo integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Marketo
How do I set up Facebook Lead Ads to integrate with Marketo?
To set up the integration, we recommend starting by connecting your Facebook Lead Ads account with Marketo through our platform. You'll need to configure a trigger for when a new lead ad is submitted, which will then automatically create or update a lead in Marketo.
What triggers can I use for Facebook Lead Ads in this integration?
The primary trigger available in this integration is when a new lead ad is submitted on Facebook. Once set, this trigger can initiate actions within Marketo such as creating or updating leads.
Can I customize the data fields sent from Facebook Lead Ads to Marketo?
Yes, you can customize which data fields from your Facebook Lead Ad form are sent over to Marketo. During the setup process, you'll have the opportunity to map fields between Facebook and Marketo according to your needs.
How frequently are new leads synced between Facebook and Marketo?
Lead data is sent from Facebook to Marketo in real-time once a lead submits their information through your ad. This immediate sync ensures that your database in Marketo remains up-to-date without delay.
Do I need technical expertise to integrate these platforms?
Our platform simplifies the integration process so that even users without technical expertise can easily connect Facebook Lead Ads with Marketo. We provide step-by-step guidance and support throughout the setup procedure.
Is it possible to update existing leads in Marketo using information from new lead ads on Facebook?
Yes, our integration allows existing leads in your Marketo database to be updated with the latest information each time a new lead submits an ad form on Facebook, as long as the identifiers like email match.
What actions can be automated within Marketo when integrating with Facebook Lead Ads?
Once you've set up triggers for new lead submissions on Facebook, you can automate actions within Marketo like creating or updating leads, assigning them to lists or campaigns, and even sending follow-up emails based on predefined criteria.
