Connect Mailchimp and Marketo to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect Mailchimp to Marketo with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Mailchimp with Marketo - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.
Add your action
An action happens after the trigger—such as "Add Lead to List" in Marketo.
You’re connected!
Zapier seamlessly connects Mailchimp and Marketo, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Audience
- Status
Try ItTriggerPolling- Audience
- LinkRequired
- Track all links clicks
Try ItTriggerPolling- StoreRequired
Try ItTriggerPolling- Store
Try ItTriggerPolling
- Audience
- Trigger each time a subscriber opens an email
Try ItTriggerPolling- New Audience
Triggers when a new audience is added to your MailChimp accounts.
Try ItTriggerPolling - AudienceRequired
- Note_about_samples
Try ItTriggerInstant- AudienceRequired
Try ItTriggerInstant
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Connect Mailchimp and Marketo to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Mailchimp on the Zapier blog
Learn how to automate Marketo on the Zapier blog
Frequently Asked Questions about Mailchimp + Marketo integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Marketo
How do I integrate Mailchimp with Marketo?
Integrating Mailchimp with Marketo involves setting up workflows where actions in one platform trigger events in the other. You can use triggers such as a new subscriber in Mailchimp to initiate a lead creation process in Marketo.
Can I segment my audience in Marketo based on Mailchimp data?
Yes, segmenting your audience in Marketo based on Mailchimp data is possible. You can create triggers that update or segment your list in Marketo when specific conditions are met within your Mailchimp campaigns.
What happens if a contact unsubscribes from a Mailchimp campaign?
When a contact unsubscribes from a Mailchimp campaign, we can set up an action to automatically update their status in Marketo. This ensures that both platforms mirror the subscriber status accurately.
Is it possible to update contact information across both platforms?
Absolutely, you can update contact information across both platforms. By setting up proper triggers, any changes made to contact details in Mailchimp can reflect instantly in Marketo and vice versa.
How do I create automated email workflows across Mailchimp and Marketo?
Creating automated email workflows involves configuring actions and triggers between the two systems. For example, you could trigger a series of nurturing emails in Marketo when someone clicks on a specific link within a Mailchimp email.
Are there any limitations to the integration between Mailchimp and Marketo?
The integration is flexible but may not support some custom data fields unique to one platform or complex multi-step workflows without additional configuration. It's best practice to ensure compatibility before proceeding with intricate automation tasks.
Can I track email performance metrics across both platforms after integration?
Yes, tracking metrics like open rates and click-through rates is possible after integration. Actions can be set so performance data from campaigns run through one platform get logged into the other for comprehensive analytics reporting.
