Connect Google Calendar and Marketo to unlock the power of automation
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Set up your first integration
Quickly connect Google Calendar to Marketo with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Calendar with Marketo - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Calendar" from Google Calendar.
Add your action
An action happens after the trigger—such as "Add Lead to List" in Marketo.
You’re connected!
Zapier seamlessly connects Google Calendar and Marketo, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Calendar
Triggers when a calendar is created.
Try ItTriggerPolling - CalendarRequired
- Search_term
Try ItTriggerPolling- CalendarRequired
- Expand Recurring Events
Try ItTriggerInstant- CalendarRequired
- Search_termRequired
Try ItTriggerPolling
- CalendarRequired
Try ItTriggerPolling- CalendarRequired
- Time Before
- Time Before (Unit)
- Search_term
Try ItTriggerPolling- CalendarRequired
Try ItTriggerInstant- CalendarRequired
- EventRequired
- Attendee/sRequired
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Connect Google Calendar and Marketo to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Calendar on the Zapier blog
Learn how to automate Marketo on the Zapier blog
Frequently Asked Questions about Google Calendar + Marketo integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Calendar and Marketo
How can I integrate Google Calendar with Marketo?
You can integrate Google Calendar with Marketo using our platform by setting up specific triggers and actions. You'll start by choosing Google Calendar as your trigger app and selecting an event such as 'New Event Created'. Then, you can choose Marketo as the action app to create a lead with the event details.
What kind of data can be transferred from Google Calendar to Marketo?
When integrating Google Calendar with Marketo, you can transfer various data such as event title, start and end times, participant details, and any event descriptions. These details can be used as triggers to perform actions like lead generation or updating contact records in Marketo.
Are there any pre-set templates for integrating Google Calendar with Marketo?
Yes, we offer pre-set templates that allow you to quickly set up integrations between Google Calendar and Marketo. These templates provide common workflows, such as creating or updating leads through calendar events without manually configuring each step.
Can I create recurring events in Google Calendar and reflect them in Marketo?
Yes, when creating recurring events in Google Calendar, these can be reflected in Marketo. You set the trigger for a recurring event creation in our platform, which will prompt corresponding actions like updating lead engagement scores each time the event occurs.
How do error notifications work within the integration process?
We provide error notifications if there's an issue when executing triggers or completing actions between Google Calendar and Marketo. You will receive alerts directly on your dashboard enabling quick troubleshooting of any connectivity issues.
What are the limitations of integrating Google Calendar with Marketo?
There are certain limitations such as rate limits from both Google API services and REST API calls from Marketo that could affect how frequently data is synchronized or updated. Advanced filtering is needed to manage high volumes efficiently.
Is it possible to customize triggers from Google Calendar for more complex workflows?
Absolutely! You can customize triggers such as 'Event Reminder' or 'Event Updated' to initiate varied workflows in Marketo—like sending personalized emails based on attendee status changes—allowing for sophisticated automation setups.
