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Hannah Herman

Hannah Herman is a copywriter and native New Yorker. She's written extensively on automation, but her real jam is creative, catchy taglines. When she's not writing, she's probably walking around the city and trying to look at her phone less.

Hannah Herman

Hannah's articles

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More from Hannah

Automation inspiration

Move beyond the click: Scaling lead gen with LinkedIn and Zapier

Most B2B teams only send LinkedIn one signal—form fills. The pipeline that actually matters never makes it back. Here's how to close the loop with Zapier.

By Hannah Herman

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6 min read

Automation inspiration

The hidden tax of broken ad attribution on LinkedIn

Broken attribution doesn't fail loudly. It taxes your team in spreadsheet exports, explainer slides, and lost Mondays. Here's the real cost—and how to stop paying it.

By Hannah Herman

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6 min read

Hero image with an icon of a face

Automation inspiration

How to use Zapier for social media automation

Sharing content across social platforms can increase your marketing reach—but it's also a lot of work for your social team. Here's how automation and AI can help.

By Hannah Herman

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7 min read

Zapier tutorials

Connect Facebook Lead Ads to a Mailchimp email list

Automatically add new leads to your Mailchimp list to speed up your follow-up and scale your lead management.

By Hannah Herman

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7 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'