Hannah Herman is a copywriter and native New Yorker. She's written extensively on automation, but her real jam is creative, catchy taglines. When she's not writing, she's probably walking around the city and trying to look at her phone less.
Hannah Herman
Hannah's articles
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More from Hannah
Best apps
The 9 best fitness apps in 2026
Your fitness app should make it easier, not more complicated. I tested all the top fitness apps while I worked out, and these are the best.
By Hannah Herman
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15 min read
Automation with Zapier
Track Stripe payments to Facebook Conversions events with AI
This tutorial walks you through building an automation that uses AI to reformat Stripe transactions and send them to Meta. That way, your ads can optimize against real revenue.
By Hannah Herman
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4 min read
Marketing tips
LinkedIn signal quality: A playbook for pipeline
Speed-to-lead was never really about the first response. The B2B teams moving fastest right now have closed the loop between LinkedIn ad spend and deal outcomes—and built the signal infrastructure to act on what they see.
By Hannah Herman
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5 min read
Marketing tips
Connected conversions: Optimize LinkedIn from ad to deal
Most teams set up LinkedIn's Conversions API and move on. But a broken CAPI connection doesn't look broken—it just quietly optimizes your spend on bad data. Here's a four-question checklist to keep your signals complete, timely, and consistent.
By Hannah Herman
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6 min read
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