Marketing tips

12 essential marketing automation examples

Marketing automation is essential if you want to leverage the information you have about prospects to personalize at scale. Here's how businesses are doing it.

Generative engine optimization (GEO): How to outrank competitors in AI search

Generative engine optimization (GEO) is the practice of tailoring content so it ranks in AI-generated answers, helping brands appear in generative AI tools.

Google Web Guide: How it changes AI searches and the SERP

Web Guide is reframing the relationship between AI and original work, showcasing that human insight is still core to discovery and trust in search.

SEO strategies: A guide to people-first ranking in the age of AI

An effective SEO strategy boosts search visibility, drives organic traffic, and enhances user experience. Learn key phases, common pitfalls, and AI's impact.

How much do Instagram ads cost? 10 strategies to boost ROI in 2025

Discover the cost of Instagram ads in 2025, factors that influence pricing, and actionable strategies to optimize your budget for maximum ROI and lead generation.