The toughest part of event planning is getting your RSVPs to show up. No-shows might be an ego crusher at your birthday party, but in event marketing, attendance rates can influence the revenue generated for your business.

AddEvent is one of the easiest ways to improve your attendance rate. It's one of the top "add-to-calendar" platforms—trusted by companies like Nintendo, ESPN, and Ticketmaster—thanks to a seamless user experience.

Quickly generate an embeddable button or link, then add it to your website or marketing email. Attendees can add your next event to their personal calendar in a single click. 

Now that your event is on attendee calendars, you can focus on conversions. Create a simple Zap (our word for automated workflows) that automatically sends new AddEvent RSVPs to HubSpot. Start building connections with your attendees and drive conversions.

The challenge: Your conversion rates are inconsistent because attendance fluctuates from event to event.

The solution: Automatically create HubSpot contacts when you have a new RSVP in AddEvent. Bring attendees in your pipeline so you can focus on conversions.

Ready to try it yourself? Get started with our pre-made workflows called Zap templates. Just click on the template below and we'll guide you through the setup process. It only takes a few minutes.

Zap rating: Intermediate

Pro tip: Don't use Hubspot to manage your sales pipeline? No problem! AddEvent connects with other Customer Relationship Management (CRM) tools through Zapier so that you can generate more ROI from your events. This is the start of all you can do with AddEvent and Zapier. Zapier supports thousands of apps, so you can automate almost any task at work. Start building your Zap now with AddEvent, and see what you can create.