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Guide to data analytics automation

Spend less time on data entry and more time developing insights to grow your business

By Nick Moore · November 27, 2024
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Without data, you have to rely on gut instinct or anecdotal evidence when making decisions. Obviously, that's not the best way to grow your business. You need the numbers (we all know they don't lie) so you can better understand things like your target audience, make informed decisions about your content and sales, and even improve your budget and company spend. 

From website performance to tracking customer actions, having proper data analytics tools in place is a great place to start. But if you rely on manual data entry to connect analysis to action, feedback can get stale and you'll miss your window of opportunity. 

Zapier can help you integrate your analytics tools with your website, team, and reporting tools, so incorporating feedback becomes an immediate, natural part of your workflow. Here's how.

Zapier is the leader in workflow automation—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more.

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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Analyze website performance and traffic data

No one should have to tell you something is wrong with your website. The performance of such essential infrastructure should receive the kind of constant monitoring that's possible only with automation.

These Zaps integrate communication tools with services that monitor your website, so you can get a notification the moment there's an issue.

Create Slack messages for Dotcom-Monitor status changes

  • Dotcom Monitor logo
  • Slack logo
Dotcom Monitor + Slack
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    Slack is a great messaging app for group collaboration. Dotcom-Monitor provides information about the performance of websites and servers. A connection with Zapier allows Dotcom-Monitor alerts to be posted into Slack communication channels by automated bots.

    Create Jira tickets for broken pages discovered in DeepCrawl

    • DeepCrawl logo
    • Filter by Zapier logo
    • Jira Software Server logo
    DeepCrawl + Filter by Zapier + Jira Software Server
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      Use This JIRA-DeepCrawl integration lets you easily and efficiently eliminate broken pages and weblinks. Once activated, Zapier will automatically create a new Jira ticket whenever a new crawl on DeepCrawl is completed with errors.

      The ability to automatically monitor your site isn't only for catching issues. You can also analyze the kinds of traffic arriving at your website and use that data to inform your marketing and lead-generation programs.

      Update Cascade goals daily with user traffic data from Google Analytics

      • Schedule by Zapier logo
      • Google Analytics logo
      • Cascade Strategy Classic logo
      Schedule by Zapier + Google Analytics + Cascade Strategy Classic
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        To make informed decisions, you need your data on hand. This Zap helps make sure you're never in the dark. After you set it up, a Google Analytics report will run automatically at the same time every day and update a goal in Cascade Strategy Classic with the data points you define.

        Get Slack notifications when contacts visit a certain page on your website (via Tend)

        • Tend logo
        • Slack logo
        Tend + Slack
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          Don't be in the dark about your traffic. With this automation, you can get alerted when contacts look at specific pages on your website. This could be a page that indicates a high level of interest like a pricing page or a contact form, or it could be a product page featuring a high-ticket item.

          Feed user engagement data into analytics tools

          Smart businesses capture as much user engagement data as they can. Your monitoring tools might prove your website is functional, but your users will still suffer if they have to swat away irrelevant messages or endure repetitive phone calls.

          Chatbots can automate some of this user engagement, especially lead cultivation and customer support, but hands-off approaches can easily become more annoying than convenient. Your chatbots won't be effective for long if you can’t improve them.

          Use these automated workflows to connect your chatbots to data analytics tools so you can track their performance over time.

          Update Google Analytics goals when Acquire chats end

          • Acquire logo
          • Google Analytics logo
          Acquire + Google Analytics
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            Use Google Analytics to track the impact of chats on sales and gather marketing data. After using this integration you can monitor user visiting and chat data analysis. With this integration, Zapier will update an existing Goole Analytics goal when an Acquire chat ends.

            Create conversion events in Google Analytics 4 for properties when chatbot conversations are completed in Zapier Chatbots

            • Zapier Chatbots logo
            • Google Analytics 4 logo
            Zapier Chatbots + Google Analytics 4
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              This workflow springs into action when a chatbot conversation is completed in the Zapier Chatbots app, leading to the creation of a conversion event for a property in the Google Analytics 4 app. Effectively track each interaction within your bot engagements, thereby gaining valuable insights for fueling your marketing strategies. This efficient automation helps streamline your analytics setup, saving you time and improving your data accuracy for more informed decision making.

              Send measurement events to Google Analytics 4 when new tags are added to users in Intercom

              • Intercom logo
              • Google Analytics 4 logo
              Intercom + Google Analytics 4
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                Enhance your Intercom user management with a seamless connection to Google Analytics 4. This automated workflow springs into action when a tag is added to a user in Intercom, instantly sending measurement events for an application in Google Analytics 4. It's a smart way to keep track of your app's metrics and align them with your customer tags, providing valuable insights for better user engagement.

                Activate Landbot blocks and create conversion events for properties in Google Analytics 4

                • Landbot logo
                • Google Analytics 4 logo
                Landbot + Google Analytics 4
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                  Whenever there's a new activation in the Landbot app, instantly flag it as a conversion event on your property in Google Analytics 4 with this workflow. By doing so, you can effectively track and analyze your conversion data. This results in efficient data management and helps in optimizing your online property's user experience based on user behaviors. This seamless process saves time and ensures accurate data logging for analysis.

                  Phone support can be frustrating for customers who get lost in automated menus and feel it's hard to connect with someone who can help.

                  Make it easier to spot trends in support needs by connecting your phone or SMS tools with your analytics program or project management program, ensuring each call creates data you can analyze and act on.

                  Create Google Analytics measurements from new Twilio calls

                  • Twilio logo
                  • Google Analytics logo
                  Twilio + Google Analytics
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                    Need to capture call tracking metrics, but don't want to have to do any coding? No problem, this is what this integration is here for! Set this up and each time a Twilio call happens, it will get measured in Google Analytics. Automate data collection, and increasing lead generation and sales gets easier.

                    Send SMS from MessageBird for new Zendesk tickets

                    • Zendesk logo
                    • MessageBird logo
                    Zendesk + MessageBird
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                      One of the most important KPI's for service desks is the First Reply Time. Decrease the timeframe in which your customers receive their first reply by enabling SMS notifications for newly created and critical Zendesk tickets. Make this Zap, connect both your Zendesk and MessageBird accounts and get notified instantly whenever one of your customers needs help.

                      Send Twilio SMS messages for new Jira Service Management requests

                      • Jira Service Management logo
                      • Twilio logo
                      Jira Service Management + Twilio
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                        Need to know when customers create new requests in Jira Service Management? Set up this integration to send SMS messages via Twilio whenever a customer raises a new request.

                        Automatically monitor your sales strategy

                        It's easy to let sales consume every hour of the day. But if you don't pause to reflect on your methods, you risk sacrificing long-term victories for small, short-term wins.

                        High-performing sales teams take monitoring seriously. Basing your sales strategy on data means you can test new things, see their impact, and improve over time, letting you make bigger, better, and faster sales.

                        Use these automated workflows to connect tools like Google Analytics and Zoho Analytics to your advertising, purchasing, and customer management tools.

                        Track new Jotform submissions by creating conversion events for properties in Google Analytics 4

                        • Jotform logo
                        • Google Analytics 4 logo
                        Jotform + Google Analytics 4
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                          Every time a new submission is made in Jotform, this workflow instantly creates a conversion event for a property in Google Analytics 4. This straightforward process ensures you're always up-to-date on events without manually tracking each submission. Improve your online tracking efficiency and understand your audience's behavior better with this essential integration.

                          Track page views in SegMetrics for new leads from Facebook Lead Ads

                          • Facebook Lead Ads logo
                          • SegMetrics logo
                          Facebook Lead Ads + SegMetrics
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                            Enhance your lead tracking by automatically registering a page view in SegMetrics whenever a new lead is captured through Facebook Lead Ads. With this Zap, you can gain valuable insights into your audience's behavior and optimize your marketing efforts.

                            Track new Stripe payments by creating conversion events for properties in Google Analytics 4

                            • Stripe logo
                            • Google Analytics 4 logo
                            Stripe + Google Analytics 4
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                              Stay on top of your finances by tracking your Stripe payments directly in Google Analytics 4. This workflow activates when there's a new payment event in Stripe and proceeds to create a conversion event for a property in Google Analytics 4. This not only streamlines your data management, but it also helps you analyze and understand your revenue streams more efficiently.

                              Add new Typeform entries to Zoho Analytics as rows

                              • Typeform logo
                              • Zoho Analytics logo
                              Typeform + Zoho Analytics
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                                Effortlessly compile and analyze your Typeform data with this seamless workflow. Once a new entry is submitted in Typeform, this automation adds a row to your Zoho Analytics table, keeping your data organized and centralized. Stay on top of your responses and gain valuable insights without any manual work.

                                Tracking sales progress is easiest across integrated tools, but once a sale moves to the meeting or phone call stage, data can be more elusive. Use these Zaps to keep track of new meetings and calendar invites.

                                Track new Calendly invitees by sending measurement events to Google Analytics 4

                                • Calendly logo
                                • Google Analytics 4 logo
                                Calendly + Google Analytics 4
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                                  When a new invitee signs up through Calendly, this workflow will swiftly send measurement events for your application in Google Analytics 4. This automation allows you to effortlessly optimize your data tracking, ensuring you stay up-to-date with important user metrics. Experience seamless coordination between your scheduling tool and analytics platform for greater efficiency and insight.

                                  Track new Zoom meetings by creating measurements in Google Analytics 4

                                  • Zoom logo
                                  • Google Analytics 4 logo
                                  Zoom + Google Analytics 4
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                                    When a new meeting is scheduled in Zoom, this workflow springs into action by creating a measurement in Google Analytics 4. It streamlines your process, allowing you to effectively track, analyze and optimize the engagement of your Zoom meetings. Whether it's for business reviews, client meetings, or webinars, easily capture insights for better decision making.

                                    Use AI to understand analytics

                                    With the onset of AI tools, understanding key insights from your data has never been easier. Whether you're tracking trends, monitoring performance, or just trying to make sense of complex numbers, AI-powered analysis can give you the clarity you need to make smarter decisions.

                                    Fortunately, tools like ChatGPT or AI by Zapier can do the heavy lifting. With these tools, you can analyze complex datasets—like customer engagement metrics or sales reports—and break them down into actionable insights that are easy to understand.

                                    And when you pair your AI tool with Zapier, you can automate the entire analysis process across your favorite apps. Whether you store visual data sets in Google Drive or send CSV files to your team via Gmail, these Zaps will analyze them for you using AI. After generating that analysis, Zapier will send that back to an app of your choice. 

                                    Analyze and return data in AI by Zapier when new files in folder are detected in EasyFTP

                                    • EasyFTP logo
                                    • AI by Zapier logo
                                    • Slack logo
                                    EasyFTP + AI by Zapier + Slack
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                                      Simplify your file analysis procedure with this streamlined workflow. As soon as a new file appears in your EasyFTP folder, AI by Zapier steps in to analyze pertinent data, delivering valuable insights straight to your dashboard. Enhance productivity and swiftly gain a comprehensive understanding of your data, without needing to manually monitor and analyze every new addition.

                                      Analyze and return data in AI by Zapier for new or updated rows in your Google Sheets

                                      • Google Sheets logo
                                      • AI by Zapier logo
                                      • Google Sheets logo
                                      Google Sheets + AI by Zapier
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                                        When a new or updated row appears in your Google Sheets, this workflow swiftly analyzes and returns the data using AI by Zapier. This automation allows you to immediately unlock insights from your spreadsheet data without any excess manual work. Streamline your data analysis and gain a competitive edge with this efficient, time-saving solution.

                                        Analyze data and metrics from Gmail attachments with ChatGPT and send to Slack

                                        • Gmail logo
                                        • ChatGPT logo
                                        • Slack logo
                                        Gmail + ChatGPT + Slack
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                                          Handling numerical data from Gmail attachments can be a daunting task, especially when it comes to deriving actionable insights from it. With this Zap template, the process becomes seamless and straightforward. When a new attachment arrives in Gmail, it triggers the workflow that uploads the file to ChatGPT. Following the upload, a conversation with the ChatGPT assistant initiates to analyze the data. Once the analysis is complete, a direct message containing the insights is sent to you on Slack.

                                          Analyze graphs or visuals with ChatGPT

                                          • Google Drive logo
                                          • ChatGPT logo
                                          • Gmail logo
                                          Google Drive + ChatGPT + Gmail
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                                            Struggling to analyze image content from your files? This Zap automatically uploads new files added to Google Drive to ChatGPT and uses its Vision feature to analyze the image content. Save time and gain insights by automating your image analysis process, all without lifting a finger.

                                            Get high-level insight into team performance

                                            Internal analysis is important, too. With Zapier, you can automatically feed your team's actions into project management tools, make those new actions trackable, and connect that improved work back to your analytics tools.

                                            To start this feedback loop, use these workflows to help you automatically turn your team's communication and collaboration into trackable actions.

                                            Create new Weekdone items for Google Calendar events

                                            • Google Calendar logo
                                            • Weekdone logo
                                            Google Calendar + Weekdone
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                                              Tired of copying all that event information into those Weekdone reports yourself? Put some Zapier automation to work and you won't have to deal with that again. This one will trigger at the specified time before an event starts on Google Calendar, automatically adding an item to your Weekdone report every time.

                                              Create new Weekdone items from saved Slack messages

                                              • Slack logo
                                              • Weekdone logo
                                              Slack + Weekdone
                                              More details
                                                Want to make sure your communication on Slack is part of your report on Weekdone, but don't have the time to copy everything over? We can handle it for you with this Zap. Once active, it will be triggered by any message on Slack, automatically creating a new item on Weekdone with its contents so that part is always taken care of for you.

                                                Create new Weekdone items from completed RoundPie tasks

                                                • RoundPie logo
                                                • Weekdone logo
                                                RoundPie + Weekdone
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                                                  Spending too much time logging your work everywhere it needs to be? This Zap can help by building those reports on Weekdone for you as you work. Once active, it will react to every completed task on PomoDone App, automatically creating a corresponding item on the current week's report on Weekdone.

                                                  Before you can properly assess your team's performance, that data has to come from a central place. These workflows connect your analytics tools to your team's project management and to-do list apps, so you can easily track your team's actions.

                                                  Create conversion events for properties in Google Analytics 4 from new records in Airtable

                                                  • Airtable logo
                                                  • Google Analytics 4 logo
                                                  Airtable + Google Analytics 4
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                                                    When a new record is added in Airtable, streamline your marketing efforts with this workflow. It will immediately generate a conversion event for a property in Google Analytics 4. This simplifies your data tracking process and provides valuable insights on your marketing efforts. Perfect for businesses looking to optimize their data handling and make informed decisions.

                                                    Update Notion database items with new conversion events from Google Analytics 4

                                                    • Google Analytics 4 logo
                                                    • Notion logo
                                                    Google Analytics 4 + Notion
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                                                      When a new conversion event is identified in Google Analytics 4, this automation process ensures that a corresponding item in your Notion database is updated. By linking your Google Analytics 4 and Notion, this streamlined system not only keeps your data relevant and up-to-date but also saves you valuable time by reducing manual data entry and potential human error. Improve your workflow and keep your focus on tasks that truly require your attention.

                                                      Learn from your results and repeat the cycle

                                                      Zapier automation enables the feedback cycle to spin with less effort, meaning you can act faster and iterate based on more up-to-date information. Without working harder, your team can be more efficient and effective. Every action from your team and reaction from your customer becomes an insight that your organization can use to improve.

                                                      This article was originally published in June 2020. It was most recently updated in November 2024 by Elena Alston.

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