Katie Paterson

9 landing page ideas to help inspire your campaigns in 2024

Managing a successful landing page involves constantly testing new ideas, keeping an eye on the data, and adapting to whatever seems to resonate with your target audience. It's the real beauty (and stress) of online marketing.

Calendly vs. Google Calendar appointment schedule: Which should you choose? [2024]

Here's how these two appointment scheduling apps stack up in practice.

Zoom vs. Teams: Which is better for remote meetings and collaboration? [2024]

During the pandemic, the company I worked for made the shift from Zoom to Teams, and everyone and their dog had an opinion on which app was better. Two years later, the jury's still out.

10 Google Docs formatting tricks to make your files pretty

Insert a signature, add a border, make a table of contents—these Google Docs formatting tips will help you add flair to any document.