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Set up your first integration
Quickly connect Mailchimp to Pardot with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Mailchimp with Pardot - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.
Add your action
An action happens after the trigger—such as "Add Prospect to List" in Pardot.
You’re connected!
Zapier seamlessly connects Mailchimp and Pardot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Audience
- Status
Try ItTriggerPolling- Audience
- LinkRequired
- Track all links clicks
Try ItTriggerPolling- StoreRequired
Try ItTriggerPolling- Store
Try ItTriggerPolling
- Audience
- Trigger each time a subscriber opens an email
Try ItTriggerPolling- New Audience
Triggers when a new audience is added to your MailChimp accounts.
Try ItTriggerPolling - AudienceRequired
- Note_about_samples
Try ItTriggerInstant- AudienceRequired
Try ItTriggerInstant
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Practical ways you can use Mailchimp and Pardot
Monitor unsubscribed users across systems.
Prevent inconsistencies in subscriber data across systems. When a user unsubscribes from a Mailchimp audience, Zapier alerts your IT team by logging the unsubscription in a monitoring system or triggering a notification in your preferred tool. This helps maintain up-to-date records and troubleshoot potential data sync issues.
IT
Sync new Mailchimp subscribers to Pardot as prospects.
Avoid manually entering new Mailchimp subscribers into Pardot. When a new subscriber joins a Mailchimp audience, Zapier automatically creates a corresponding prospect in Pardot. This ensures that your email marketing and lead management tools stay aligned, saving time and avoiding potential data entry errors.
Marketing & Marketing OpsAdd new Pardot prospects to Mailchimp tags.
Easily maintain segment alignment between Pardot and Mailchimp for nurturing campaigns. When a new prospect is added in Pardot, Zapier automatically tags them in Mailchimp. This integration eliminates repetitive manual steps, ensuring your tagging and onboarding processes are seamless.
Sales OpsLearn how to automate Mailchimp on the Zapier blog
Learn how to automate Pardot on the Zapier blog
Frequently Asked Questions about Mailchimp + Pardot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Pardot
How do I set up Mailchimp and Pardot integration?
To set up the integration between Mailchimp and Pardot, you'll need to use a platform like Zapier, providing access credentials for both accounts. Once connected, you can create workflows ('Zaps') that specify triggers in one app, such as a new subscriber in Mailchimp, and actions in the other, like creating or updating a prospect in Pardot.
What actions can I automate between Mailchimp and Pardot?
Between Mailchimp and Pardot, you can automate actions such as adding new subscribers from a Mailchimp list to Pardot as prospects or updating an existing prospect's list membership in Pardot when they're added to a specific Mailchimp audience.
Can I trigger campaigns in Mailchimp based on actions in Pardot?
Yes, you can trigger campaigns in Mailchimp based on specific activities recorded in Pardot. For instance, when a prospect reaches a designated score threshold or completes a certain form in Pardot, you can start an email campaign for them directly through Mailchimp.
How do I handle unsubscribes across both platforms?
We manage unsubscribes by setting up triggers that update contact status across both platforms. If someone unsubscribes from emails via Mailchimp, their status will be updated accordingly in Pardot to ensure compliance and consistency.
Is there support for custom fields synchronization between the two platforms?
Custom fields can be synchronized between Mailchimp and Pardot by mapping the relevant fields during the workflow setup. This ensures that any custom data captured is consistently shared across both platforms.
Are there limits to how many contacts I can sync between Mailchimp and Pardot?
While syncing contacts using automation tools like ours does not typically impose direct limits from our side, it's important to check the limits imposed by your current subscription plans with both Mailchimp and Pardot to avoid exceeding their allowed contact or data limits.
What should I do if my integration isn't working?
If your integration isn't functioning as expected, first verify all account credentials are correctly entered. Check each step of your automated workflows for configuration errors or permissions issues. Our support team is also available for troubleshooting complex problems.
