Connect Mailchimp and Pardot to power AI-driven automation

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Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings Mailchimp and Pardot together. Build enterprise-grade automation in minutes.

Our most popular template

Add prospects to Pardot for new subscribers on Mailchimp
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Mailchimp + Pardot
Add new Pardot prospects to a list and update Mailchimp subscribers accordingly
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Pardot + Mailchimp

Add prospects to Pardot for new subscribers on Mailchimp

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Mailchimp + Pardot

Add new Pardot prospects to a list and update Mailchimp subscribers accordingly

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Pardot + Mailchimp

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Mailchimp with Pardot - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.

Add your action

An action happens after the trigger—such as "Add Prospect to List" in Pardot.

You’re connected!

Zapier seamlessly connects Mailchimp and Pardot, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Audience
- Status
Trigger
Polling
Try It
- Audience
- Link
  Required
- Track all links clicks
Trigger
Polling
Try It
- Store
  Required
Trigger
Polling
Try It
- Store
Trigger
Polling
Try It
New SMS Campaign
Triggers when a new SMS campaign is created.
Trigger
Polling
Try It

- Audience
  Required
- Note_about_samples
Trigger
Instant
Try It
- Campaign Name
- Audience
  Required
- Segment
- Tags
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write

- Campaign
  Required
Action
Write
- Audience
  Required
- Email Address
  Required
- Custom Event Name
  Required
- Properties
Action
Write
- Audience
  Required
- Subscriber Email
  Required
- New Email
- Status
  Required
- Double Opt-In
- Update Existing
- Replace Groups
- Groups
- Language Code
- Tag(s)
Action
Write
- Audience
  Required
- Email Address
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
  Required
- Email Address
  Required
- Note
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Store
  Required
- Email Address
  Required
Action
Search
- Search
  Required
- Audience
Action
Search
- Audience
  Required
- Tag name
  Required
Action
Search or write
New Form Submission
Triggers when a form is submitted.
Trigger
Polling
Try It
- List
  Required
Trigger
Polling
Try It
- List
  Required
- Prospect
  Required
Action
Write
- List
  Required
- Prospect
  Required
Action
Write
- Prospect
  Required
- Email Address
- First Name
- Last Name
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Do Not Email?
- Review Status
- Star Status
- Do Not Call?
Action
Write
- Email Address
  Required
Action
Search

- Audience
- Trigger each time a subscriber opens an email
Trigger
Polling
Try It
New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Polling
Try It
- Audience
  Required
- Note_about_samples
Trigger
Instant
Try It
- Audience
  Required
Trigger
Instant
Try It
- Audience
  Required
- Segment or Tag
  Required
Trigger
Polling
Try It
- Audience
  Required
- Email Address
  Required
Action
Write
- Campaign
  Required
Action
Write
- Audience
  Required
- Tag name
  Required
Action
Write
- Name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
  Required
- Email Address
  Required
- Deletion_info
Action
Write
- Audience
  Required
- Tag
  Required
- Email Address
  Required
Action
Write
- SMS Campaign
  Required
Action
Write
- Audience
  Required
- Tag
  Required
- Email Address
  Required
Action
Write
- Name
  Required
Action
Search
- Audience
  Required
- Tag name
  Required
Action
Search
- Name
  Required
- Campaign Name
- Audience
  Required
- Segment
- Tags
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Search
  Required
- Audience
- Audience
  Required
- Subscriber Email
  Required
- New Email
- Status
  Required
- Double Opt-In
- Update Existing
- Replace Groups
- Groups
- Language Code
- Tag(s)
Action
Search or write
New Prospect
Triggers when a new Prospect is synced to Pardot.
Trigger
Polling
Try It
New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Trigger
Polling
Try It
- Email Address
  Required
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- Name
  Required
- Campaign
  Required
- Lists
  Required
- From Name
  Required
- From Email
  Required
- Subject Line
  Required
- Email Body (Text)
  Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Email Address
  Required
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Search or write

For AI agents & developers

Use Mailchimp and Pardot with AI agents and code

Beyond Zap workflows. Call Mailchimp and Pardot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Mailchimp and Pardot actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Archive Subscriber
Add Prospect to List

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Mailchimp and Pardot actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* mailchimp / pardot action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Mailchimp and Pardot

Monitor unsubscribed users across systems.

Prevent inconsistencies in subscriber data across systems. When a user unsubscribes from a Mailchimp audience, Zapier alerts your IT team by logging the unsubscription in a monitoring system or triggering a notification in your preferred tool. This helps maintain up-to-date records and troubleshoot potential data sync issues.

Try it

Sync new Mailchimp subscribers to Pardot as prospects.

Avoid manually entering new Mailchimp subscribers into Pardot. When a new subscriber joins a Mailchimp audience, Zapier automatically creates a corresponding prospect in Pardot. This ensures that your email marketing and lead management tools stay aligned, saving time and avoiding potential data entry errors.

Marketing & Marketing Ops

Try it

Add new Pardot prospects to Mailchimp tags.

Easily maintain segment alignment between Pardot and Mailchimp for nurturing campaigns. When a new prospect is added in Pardot, Zapier automatically tags them in Mailchimp. This integration eliminates repetitive manual steps, ensuring your tagging and onboarding processes are seamless.

Sales Ops

Try it

Learn how to automate Mailchimp on the Zapier blog

Learn how to automate Pardot on the Zapier blog

Make work flow with AI

Level up your Mailchimp to Pardot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Mailchimp + Pardot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Pardot

How do I set up Mailchimp and Pardot integration?

To set up the integration between Mailchimp and Pardot, you'll need to use a platform like Zapier, providing access credentials for both accounts. Once connected, you can create workflows ('Zaps') that specify triggers in one app, such as a new subscriber in Mailchimp, and actions in the other, like creating or updating a prospect in Pardot.

What actions can I automate between Mailchimp and Pardot?

Between Mailchimp and Pardot, you can automate actions such as adding new subscribers from a Mailchimp list to Pardot as prospects or updating an existing prospect's list membership in Pardot when they're added to a specific Mailchimp audience.

Can I trigger campaigns in Mailchimp based on actions in Pardot?

Yes, you can trigger campaigns in Mailchimp based on specific activities recorded in Pardot. For instance, when a prospect reaches a designated score threshold or completes a certain form in Pardot, you can start an email campaign for them directly through Mailchimp.

How do I handle unsubscribes across both platforms?

We manage unsubscribes by setting up triggers that update contact status across both platforms. If someone unsubscribes from emails via Mailchimp, their status will be updated accordingly in Pardot to ensure compliance and consistency.

Is there support for custom fields synchronization between the two platforms?

Custom fields can be synchronized between Mailchimp and Pardot by mapping the relevant fields during the workflow setup. This ensures that any custom data captured is consistently shared across both platforms.

Are there limits to how many contacts I can sync between Mailchimp and Pardot?

While syncing contacts using automation tools like ours does not typically impose direct limits from our side, it's important to check the limits imposed by your current subscription plans with both Mailchimp and Pardot to avoid exceeding their allowed contact or data limits.

What should I do if my integration isn't working?

If your integration isn't functioning as expected, first verify all account credentials are correctly entered. Check each step of your automated workflows for configuration errors or permissions issues. Our support team is also available for troubleshooting complex problems.

About Mailchimp

Mailchimp is an email and marketing automation platform built for growing businesses. Turn email and SMS into revenue.

Learn moreLearn moreHelpHelp

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About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

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Connect Mailchimp and Pardot to power AI-driven automation

Launch your first automated workflow

Add prospects to Pardot for new subscribers on Mailchimp

Add new Pardot prospects to a list and update Mailchimp subscribers accordingly

Add prospects to Pardot for new subscribers on Mailchimp

Add new Pardot prospects to a list and update Mailchimp subscribers accordingly

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Mailchimp and Pardot with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Mailchimp and Pardot

Monitor unsubscribed users across systems.

Sync new Mailchimp subscribers to Pardot as prospects.

Add new Pardot prospects to Mailchimp tags.

Learn how to automate Mailchimp on the Zapier blog

How to add Mailchimp subscribers from ClickFunnels

How to add Mailchimp subscribers from a webhook

How to integrate Mailchimp with WordPress

Learn how to automate Pardot on the Zapier blog

4 ways to automate Pardot

Make work flow with AI

Frequently Asked Questions about Mailchimp + Pardot integrations

Connect Mailchimp to Pardot on the world's largest no-code automation platform