Top companies trust Zapier to automate work that solves their unique business problems—no coding required.
How Zapier works
Zapier makes it easy to integrate Cognito Forms with HubSpot - no code necessary. See how you can get setup in minutes.
100%
Help
Cognito Forms
Cognito Forms
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Cognito Forms
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Entry Deleted" from Cognito Forms.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Cognito Forms and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Find User
Finds a HubSpot user by email or user ID.
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Cognito Forms and HubSpot with AI agents and code
Beyond Zap workflows. Call Cognito Forms and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Cognito Forms and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Entry
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Cognito Forms and HubSpot
Add new form responders to HubSpot as contacts
When someone fills out your Cognito Form, Zapier automatically creates a new contact in HubSpot. This saves time on manual data entry and ensures your CRM is always up to date, improving lead management and follow-up efficiency.
When someone deletes a form entry in Cognito Forms, Zapier updates the respective record in HubSpot, ensuring data consistency across systems. This reduces manual workload and keeps databases synchronized effectively.
When a new Cognito Form entry is received, Zapier creates or updates a deal in HubSpot based on the information provided. This ensures that marketing campaigns directly feed into the sales pipeline, helping you convert leads into opportunities quickly.
Learn how to automate Cognito Forms on the Zapier blog
Learn how to automate HubSpot on the Zapier blog
Make work flow with AI
Level up your Cognito Forms to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Cognito Forms + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Cognito Forms and HubSpot
How can I integrate Cognito Forms with HubSpot?
You can integrate Cognito Forms with HubSpot using an integration platform like ours. The integration allows you to automatically create or update HubSpot contacts whenever a new entry is submitted in Cognito Forms. You need to set up a trigger for 'New Form Entry' in Cognito Forms and an action like 'Create Contact' or 'Update Contact' in HubSpot.
What triggers are available when integrating Cognito Forms with HubSpot?
When integrating Cognito Forms with HubSpot, the primary trigger is 'New Form Entry'. This trigger fires every time a form is submitted in Cognito Forms, enabling you to initiate automated actions such as creating or updating records in HubSpot.
Can I update existing contacts in HubSpot using information from Cognito Forms?
Yes, you can update existing contacts in HubSpot with information from Cognito Forms. When setting up the integration, choose the 'Update Contact' action in HubSpot after the 'New Form Entry' trigger from Cognito Forms. Make sure to map the fields correctly so that the right information is updated.
Is it possible to create tasks in HubSpot triggered by a submission on Cognito Forms?
Yes, it's possible to create tasks within HubSpot triggered by a submission on Cognito Forms. In your integration setup, use the 'New Form Entry' trigger and select the action 'Create Task' within HubSpot. This setup will deliver new tasks automatically whenever forms are submitted.
Do I need coding skills to integrate Cognito Forms with HubSpot?
No coding skills are required to integrate Cognito Forms with HubSpot through our platform. We provide a user-friendly interface where you can set up triggers like 'New Form Entry' and actions like 'Create Contact', allowing for smooth automation without any programming knowledge.
Can I use conditional logic when transferring data from Cognito Forms to HubSpot?
Our platform supports conditional logic, allowing you to set specific conditions under which data is transferred from Cognito Forms to HubSpot. For instance, you can specify that only entries meeting certain criteria trigger updates or creations of entries within HubSpot.
What happens if there’s an error during data transfer between Cognito Forms and HubSpot?
If there's an error during data transfer between Cognito Forms and HubSpot, our platform will typically notify you of any issues through alerts or logs. You'll be able to address these errors by reviewing the provided details and amending them accordingly for seamless workflow execution.
About Cognito Forms
Cognito Forms is an easy-to-use form builder that allows users to quickly build a form, include it on their website, and start capturing entries without having to do any development.
