ActiveCampaign logoActiveCampaign - Features, Pricing, Alternatives, and More

ActiveCampaign combines all aspects of email marketing into a single and easy-to-use platform. Seamlessly create beautiful and engaging emails, send them to your segmented subscribers, and see what interactions and reactions occur in real time! Email marketing remains one of the best marketing options for positive returns on your investment.

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ActiveCampaign Features

  • CRM and email marketing in one app
  • Simple email editor to make newsletters and drips
  • Segment lists based on CRM data
  • Kanban-style lead and deal organization
  • Track your contacts events on your site, in emails and more

ActiveCampaign Pricing

  • Basic plan for email marketing from $9/month for 500 contacts
  • Plus plan with CRM and marketing automation from $49/month for 1k contacts
  • Enterprise plan from $149/month for custom domain, integrations, design services and more

Last updated January 5, 2015. Please visit the official site for the most up-to-date information.

ActiveCampaign Review

There’s so many apps your business needs: tools to manage contacts, remind you of your appointments, automate your marketing, organize your documents and so much more. Plenty of apps offer to combine everything under one roof, which can get messy fast. Others combine just a set of tools that fit together in a rather obvious way, and marketing automation tools like ActiveCampaign excel in this space.

ActiveCampaign combines three of the tools that go best together—email newsletters, marketing automation, and CRM—into an affordable marketing automation tool that’s easy to use. You’ll keep everything about your customers in one place, and then can use that data to effectively market to them with emails, personalized sales calls, and more. And with all of the data in one place, you’ll know what’s going on with all of your marketing efforts at a glance.

As a CRM-focused app, contacts are at the center of ActiveCampaign. You’ll have forms and app integrations to bring in contacts, detailed profiles on each person you add including social info and their interactions with your emails and site, and a kanban-style board to organize your leads and deals with your contacts. Then, you’ll be able to segment your contacts by their info, and market directly to them. It even integrates with your email app so you can see your conversations with each of your contacts.

Then, it’s time to put that data to work and start marketing to your contacts. ActiveCampaign includes a drag-and-drop email template editor, just like you’d expect from apps that are designed just for sending emails. You can quickly design beautiful emails, add the content you want and store pictures in ActiveCampaign to reuse later, then send them out to your contact lists—no separate email newsletter app needed. And with the rich amounts of data you have in your ActiveCampaign CRM, you’ll be able to target your email to the right people better than ever.

Newsletters are great when you’ve got news to share, but you can use email for so much more. ActiveCampaign combines its CRM and email features into a powerful Autoresponder setup that’ll let you automate your marketing process. Using a flowchart interface, you can use if/else statements to pick when people get certain emails, then automatically add tags, assign a task to your team, or send the contact a special coupon. You’ll be able to easily onboard new customers, market to potential customers when they visit certain parts of your site, convince undecided leads to become customers, and more automatically, just by setting up the autoresponders you want.

There’s tons of email marketing apps, and a wide variety of marketing automation CRM apps, but if you want one app that does it all well, ActiveCampaign is a great app to consider.

Our Verdict: 4.0 out of 5 stars.


Reviewed by Matthew Guay, Zapier. Last updated January 5, 2015.

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