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Zapier makes it easy to integrate ActiveCampaign with Email by Zapier - no code necessary. See how you can get setup in minutes.

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ActiveCampaign
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ActiveCampaign
1. Choose trigger event
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Email by Zapier
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Email by Zapier
2. Choose action
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1. Select the event
Setup
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ActiveCampaign
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.

Add your action

An action happens after the trigger—such as "Send Outbound Email" in Email by Zapier.

You’re connected!

Zapier seamlessly connects ActiveCampaign and Email by Zapier, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Custom Object
      Required
    • Trigger Events
      Required
    Trigger
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    • Task Type (Optional)
    Trigger
    Instant
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  • ActiveCampaign triggers, actions, and search
    New Automation Webhook

    Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

    Trigger
    Instant
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    • List
      Required
    Trigger
    Instant
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    • Custom Object
      Required
    Trigger
    Instant
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  • ActiveCampaign triggers, actions, and search
    New or Updated Account

    Triggers when a new account is added or an existing account's details are updated.

    Trigger
    Instant
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    • List
      Required
    Trigger
    Instant
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    • List
      Required
    Trigger
    Instant
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Practical ways you can use ActiveCampaign and Email by Zapier

Notify about new ActiveCampaign deals instantly via email

Stay on top of your deals by having Zapier notify you via email for every new deal created in ActiveCampaign. This helps you monitor sales opportunities without having to check your ActiveCampaign account constantly.

Business Owner
Try it
Notify via email on contact-specific campaign clicks

Zapier sends an email notification whenever a contact clicks on a link in an ActiveCampaign campaign. This allows the marketing team to track campaign engagement and take swift action to prioritize qualified leads.

Marketing & Marketing Ops
Send update emails for completed ActiveCampaign tasks

When a task is completed in ActiveCampaign, Zapier sends an outbound email letting stakeholders know about task progress. This keeps everyone in the loop without requiring manual updates.

Project Management

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate Email by Zapier on the Zapier blog

Make work flow with AI

Level up your ActiveCampaign to Email by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about ActiveCampaign + Email by Zapier integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Email by Zapier

How do I create a Zap to connect ActiveCampaign with Email by Zapier?

To create a Zap that connects ActiveCampaign with Email by Zapier, you first need to set up a trigger in ActiveCampaign. Common triggers include 'New Contact Added' or 'New Deal Task Created'. Once you've configured the trigger, proceed to set up an action in Email by Zapier like 'Send Outbound Email'. This action will define what happens once the trigger event occurs.

Can I automatically send an email when a contact is added in ActiveCampaign?

Yes, you can automatically send an email when a contact is added to ActiveCampaign. Set up the 'New Contact Added' trigger in ActiveCampaign and use the 'Send Outbound Email' action in Email by Zapier to automate this process.

Is it possible to update contacts in ActiveCampaign based on received emails through Zapier?

Currently, updating contacts directly via received emails isn't available. However, you can trigger actions based on specific emails and then handle updates via other actions within the Zap that connect back to ActiveCampaign using their available actions.

What kind of triggers does ActiveCampaign offer for use with Email by Zapier?

ActiveCampaign offers several triggers for integration, such as when you add a new contact, update an existing contact, or deal-related activities like task creation or updating. These can initiate various actions in connected apps like sending out emails through Email by Zapier.

How can I ensure my emails are sent without delay using the integration?

To minimize delays when sending emails through our integration, make sure your triggers (e.g., New Contact Added) and actions (e.g., Send Outbound Email) are properly configured and tested. Keep your Zaps simple and avoid unnecessary steps that could slow down execution.

Are there any limitations I should be aware of when using this integration?

While most standard operations are supported, we suggest checking specific field compatibility between services because some custom fields or complex data structures might not transfer directly. Additionally, ensure both accounts have proper permissions set for smooth operation.

What should I do if my email actions are not being triggered correctly?

If email actions aren't triggering as expected, double-check your trigger setup in ActiveCampaign and confirm that the criteria match exactly what you want them to capture. Also, verify connectivity settings between our services and re-test the complete workflow within your Zaps.

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About ActiveCampaign
ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.
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About Email by Zapier
Send and receive email via a custom Zapier email address at "zapiermail.com". This is great for triggering off of emails and sending custom emails. (Max of 10 email sends per hour.) Have direct access to your own email servers? Check out our IMAP and SMTP services!
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