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Zapier makes it easy to integrate ActiveCampaign with Email by Zapier - no code necessary. See how you can get setup in minutes.
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ActiveCampaign
ActiveCampaign
1. Choose trigger event
Email by Zapier
Email by Zapier
2. Choose action
1. Select the event
Setup
Test
ActiveCampaign
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.
Add your action
An action happens after the trigger—such as "Send Outbound Email" in Email by Zapier.
You’re connected!
Zapier seamlessly connects ActiveCampaign and Email by Zapier, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Create a new record or update an existing record in your app.
For AI agents & developers
Use ActiveCampaign and Email by Zapier with AI agents and code
Beyond Zap workflows. Call ActiveCampaign and Email by Zapier actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose ActiveCampaign and Email by Zapier actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Account
Send Outbound Email
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use ActiveCampaign and Email by Zapier
Notify about new ActiveCampaign deals instantly via email
Stay on top of your deals by having Zapier notify you via email for every new deal created in ActiveCampaign. This helps you monitor sales opportunities without having to check your ActiveCampaign account constantly.
Notify via email on contact-specific campaign clicks
Zapier sends an email notification whenever a contact clicks on a link in an ActiveCampaign campaign. This allows the marketing team to track campaign engagement and take swift action to prioritize qualified leads.
Send update emails for completed ActiveCampaign tasks
When a task is completed in ActiveCampaign, Zapier sends an outbound email letting stakeholders know about task progress. This keeps everyone in the loop without requiring manual updates.
Learn how to automate ActiveCampaign on the Zapier blog
Learn how to automate Email by Zapier on the Zapier blog
Make work flow with AI
Level up your ActiveCampaign to Email by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about ActiveCampaign + Email by Zapier integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Email by Zapier
How do I create a Zap to connect ActiveCampaign with Email by Zapier?
To create a Zap that connects ActiveCampaign with Email by Zapier, you first need to set up a trigger in ActiveCampaign. Common triggers include 'New Contact Added' or 'New Deal Task Created'. Once you've configured the trigger, proceed to set up an action in Email by Zapier like 'Send Outbound Email'. This action will define what happens once the trigger event occurs.
Can I automatically send an email when a contact is added in ActiveCampaign?
Yes, you can automatically send an email when a contact is added to ActiveCampaign. Set up the 'New Contact Added' trigger in ActiveCampaign and use the 'Send Outbound Email' action in Email by Zapier to automate this process.
Is it possible to update contacts in ActiveCampaign based on received emails through Zapier?
Currently, updating contacts directly via received emails isn't available. However, you can trigger actions based on specific emails and then handle updates via other actions within the Zap that connect back to ActiveCampaign using their available actions.
What kind of triggers does ActiveCampaign offer for use with Email by Zapier?
ActiveCampaign offers several triggers for integration, such as when you add a new contact, update an existing contact, or deal-related activities like task creation or updating. These can initiate various actions in connected apps like sending out emails through Email by Zapier.
How can I ensure my emails are sent without delay using the integration?
To minimize delays when sending emails through our integration, make sure your triggers (e.g., New Contact Added) and actions (e.g., Send Outbound Email) are properly configured and tested. Keep your Zaps simple and avoid unnecessary steps that could slow down execution.
Are there any limitations I should be aware of when using this integration?
While most standard operations are supported, we suggest checking specific field compatibility between services because some custom fields or complex data structures might not transfer directly. Additionally, ensure both accounts have proper permissions set for smooth operation.
What should I do if my email actions are not being triggered correctly?
If email actions aren't triggering as expected, double-check your trigger setup in ActiveCampaign and confirm that the criteria match exactly what you want them to capture. Also, verify connectivity settings between our services and re-test the complete workflow within your Zaps.
About ActiveCampaign
ActiveCampaign is an autonomous marketing platform built to transform how marketers, agencies, and business owners work.
Send and receive email via a custom Zapier email address at "zapiermail.com". This is great for triggering off of emails and sending custom emails. (Max of 10 email sends per hour.)
Have direct access to your own email servers? Check out our IMAP and SMTP services!