ActiveCampaign Help & Support

What ActiveCampaign Triggers and Actions are Supported?

Supported Triggers#

  • Updated Contact - Triggers when an existing contact details are updated.
  • New Campaign Starts Sending - Triggers when a new campaign starts sending.
  • New Contact Note - Triggers when a new contact note is added.
  • New Campaign Unsubscribe - Triggers when a contact unsubscribes as a result of a campaign email sent to them.
  • New Deal Note - Triggers when a new deal note is created.
  • New Campaign Open - Triggers when a contact opens a campaign (will trigger once per contact per campaign).
  • New Deal Task - Triggers when a new deal task is created.
  • New Deal Added or Updated - Triggers when a new deal is created or existing deal is updated.
  • New Campaign Link Click - Triggers when a contact clicks a link in a campaign message (will only run once for each unique link).
  • New Campaign Bounce - Triggers when a contact email address bounces from a sent campaign.
  • New Contact Added to List - Triggers when a new contact is added to a list.
  • New Automation Webhook - Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
  • New or Updated Contact - Triggers when a new contact is added or existing contact's details are updated.

Supported Actions#

  • Add Note to Deal - Adds a note to a deal.
  • Update Deal - Updates an existing deal.
  • Create Deal - Creates a new deal.
  • Create Account - Creates a new account.
  • Add Contact Note - Adds new contact note.
  • Create/Update Contact - Creates a new contact, or updates an existing contact.
  • Create Campaign - Creates and sends a new campaign.
  • Update Account - Updates an account.
  • Add Contact to Automation - Adds an existing contact into any automation. If contact does not yet exist, a contact will be created and then added to the automation.
  • Create Tracked Event - Creates a custom website or application event.

Supported Searches#

  • Find Contact - Finds a contact by email address.
  • Find Account - Finds account by name.
  • Find Deal - Finds an existing deal by title or email.
Was this content helpful?

How to Get Started with ActiveCampaign

About ActiveCampaign's Integration#

  • Admin/owner permissions - You don't need a certain role in order to use ActiveCampaign. However, users can have the following areas restricted, which may result in those areas not showing up in Zaps: Lists, Campaigns, Contacts, Subscription Forms, Templates, Reports, and Deals (applies to Small Business and Enterprise only). The ability to restrict user permissions is only available to Plus, Professional, Enterprise and Trial accounts only.
  • Paid/versioned account - All of ActiveCampaign's paid plans (Lite, Plus, Professional, Enterprise) work for all Zapier integrations.
  • Custom field support - For the most part custom fields are supported. However, in certain Actions such as "Find Contact" and "Create Deal", custom fields are not supported or returned.
  • Partner documentation - May be found here.

Connecting with ActiveCampaign#

To get started with ActiveCampaign, first click "Connect an ActiveCampaign Account" button on step 2 of your Zap.


How to get your Active Campaign API key#

The form will ask you for your API URL and key, which can be found in the settings section of ActiveCampaign.


You can also type "api" into the search bar to find the section right away.


You'll find your API URL and key in the Developer section.


Paste your API URL and key into the appropriate fields:


You should then see a successful message saying you are connected!


Was this content helpful?

Common Problems with ActiveCampaign

ActiveCampaign On-Site Support#

Right now, Zapier can only be used with ActiveCampaign's hosted version (the one on

If you are using the on-site (self-installed on your own server) then you will not be able to use Zapier with ActiveCampaign right now.

Using multi-select custom fields (e.g., multi-selection list or check boxes)#

When adding multiple options in a multi-select custom field, use double pipes (||) as the delimiter between options.

To select both "Option 1" and "Option 2", fill in the field in the action template with Option 1||Option 2.

When using the New Deal Added or Updated Trigger, I would like to trigger on either new deals or updated deal, not both#

In order to set up your Zap so that it triggers solely on either new deals or updated deals you will need to add a Filter step. To do this for New Deals only, your filter will need to be set up like this:

For Update Deals only, the filter will need to be set up like this:

I’m getting an Unexpected Error Occurred in my Task History#

One possible explanation is that the data that is being sent onto ActiveCampaign looks spammy. Things can that trip this error include:

  • string having exactly 13 characters
  • string not having spaces
  • string with the first character being 5

While these certainly aren't the only rules that might trip this error, you may want to check the data that is going to ActiveCampaign.

When using the New Contact Updated or Added, it’s triggering on existing contacts that are already subscribed to that list.#

If you are only expecting to trigger from new subscribers, what you will need to do here is add a Filter step to your Zap so that only new subscribers will Trigger.

Was this content helpful?

Need More Help? - Our support team is happy to help -- send us a message

ActiveCampaign combines all aspects of email marketing into a single and easy-to-use platform. Seamlessly create beautiful and engaging emails, send them to your segmented subscribers, and see what interactions and reactions occur in real time! Email marketing remains one of the best marketing options for positive returns on your investment.

Learn More

Getting Started with Zapier

Need more help? Try the Zapier Help Center

Connect ActiveCampaign to 1,500+ Apps

Connect the apps you use everyday and find your productivity super-powers.

By signing up, you agree to Zapier’s Terms of Service.