Measuring social media performance can be a strategist's nightmare, from extracting the data off-platform to slicing and dicing the stats to get a campaign overview. Do you want to measure cross-posting and content repurposing? That sounds like next-level spreadsheet wizardry. 

Luckily, T2M URL Shortener puts nightmares to rest for social media managers. You can create branded URLs and QR codes and connect with target audiences online or in person.

T2M URL Shortener's UTM builder lets you measure cross-posted content and referral traffic without cleaning up CSV files. You can even run A/B tests on your shared links to run experiments effortlessly. But what about the day-to-day hassle of publishing content? Fortunately, you can create a simple Zap (our word for automated workflows) that automatically creates a branded short link in T2M URL Shortener whenever you post to your brand's Facebook Page. That way, measure cross-posted content easily.

The challenge: It takes time to repurpose social media content, create UTMs, and schedule on other platforms, which takes you away from your other priorities. 

The solution: Automatically create branded short links from new content you post to Facebook Pages with the UTM parameters already included.

Ready to try it yourself? To get started with a Zap template—our pre-made workflows—just click on it, and we'll guide you through the set-up process. It only takes a few minutes.

Zap rating: Beginner

Pro tip: Want to automate your posting schedule too? With multi-step Zaps—available on paid Zapier plans—you can add another step to this workflow and automate even more work. T2M URL Shortener connects with social media tools through Zapier, so you can streamline your content processes and focus more on strategy.

This is just the start of all you can do with T2M URL Shortener and Zapier. Zapier supports thousands of apps so that you can automate almost any task at work. Start building your Zap now, and see what you can create.