Articles tagged "Product management"
Showing 1-10 of 18 articles
How a commitment to customer service can help your business grow
A customer-centric business puts its customers at the center of every initiative. Their goals and objectives are two main driving forces behind every business decision—from marketing strategy to product development.
By Lidia Bondarenko
6 min read
Design thinking: An innovation superpower for growth companies
Design thinking is an approach to innovation that's based on empathy for the user. With a focus on customer needs, you come up with ideas, iterate, and then implement the best ones.
By John Carter, Principal TCGen
7 min read
How to influence the product roadmap (if you're not a product manager)
Depending on how your company is structured, your product team (or teams!) might be juggling several different projects at once. If you're not on a product team, it can be challenging to get your project prioritized and added to the product roadmap.
By Briana Strauss
4 min read
How to run a product meeting as a marketer (with templates)
I know from experience that it can be challenging, as a marketer, to influence your company's product roadmap. But one thing I've found helpful is to proactively schedule and lead meetings with stakeholders across marketing, engineering, and product.
By Dannielle Sakher
5 min read
How to find product-market fit for your business
It's tough as a small business to enter crowded markets with big companies and carve out a niche. It's even tougher when your target market is constantly changing and evolving—and the world around you is doing the same.
By Michael Sanders
5 min read
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